Business owners frequently approach us and ask what they can do to rank higher for organic searches in search engines. They want to know how to beat out the competition, and how to get more leads without paying for them. Usually people think that they have to do something secretive and mysterious, but there really is no mystery. The answer is generally that you have to create and share good content. A little bit of search engine optimization doesn’t hurt as far as cleaning up your website data and making sure it’s responsive, but content has been and will remain to be king. Continue reading →