It’s pretty easy to get overwhelmed by social media options. Some sites seem to come and go so quickly that they never have a chance to gain footing, or you only hear about them when they’re already in decline. Of course Facebook is the heavy hitter, and YouTube is hugely popular but often disregarded as social media because of the reliance strictly on video content. Twitter always makes its way into the conversation, but it continues to be used by a relatively smaller number of users and may be unnecessary for businesses. Don’t get us started on the big changes for Google+. With all of that in mind, how do you decide where to focus your social media efforts? Continue reading →