A lot of small business owners know that they should pay attention to their web traffic and care about how many people visit their website because it can be a good way to assess your overall popularity and the quality of your content. What many business owners don’t realize is that the behavior of people on a website and how they are converting may be even more important, especially for understanding the sales funnel and metrics relating to your conversion rates. Here’s why. Continue reading
Search engine optimization (SEO) is when you purposefully write and create digital content so that search engines more accurately represent your company, and understand your services, reputation, and credibility. Social media doesn’t always help your website SEO because few search engines and social platforms work together to translate your Facebook page fans, for example, into an amount of popularity or credibility that is linked to your website. How you craft your social pages still matters for SEO, however, and there are five easy ways for you to optimize your social pages to boost your digital reputation. Continue reading