Monthly Archives: January 2022

Understanding Paid Social Advertising

A complete social media plan should include both paid and organic social media strategies. Paid social media ads are a staple in marketing strategies across small and large businesses to build awareness and drive sales. Organic social media traffic is great to build engagement and loyalty but can take days to build due to site algorithms. Paid social advertising can give you an extra boost in traffic at a speed that organic posts can’t match.

What is Paid Social Advertising?

Have you ever seen a “sponsored,” “promoted,” or “ad” tag near posts on social media or a Google search? Those are examples of paid advertising. Let’s look at a few different social media platforms and how advertising on each could benefit your business! It is essential to understand that each platform offers different benefits to determine what social media platforms would best promote your business.

Facebook

Facebook provides two main advertising options for your business page, to create an ad or boost a post. The main difference between these ad types is your ability to target an audience based on geography, interests, demographics, and more.

Boosted Posts

A boosted post is one that you would post to your company’s page and pay Facebook to expand the range of the post. Facebook allows you to choose who to reach, your maximum budget, and how long to run the ad when advertising in this manner.

Facebook Ads

Creating a Facebook Ad is a great marketing tool, especially when you have a specific goal in mind because you can fully customize your ad.

Instagram

To run ads on Instagram, you will need a business profile. Lucky for you, Facebook owns Instagram, so you can manage all ads for both platforms on Facebook. Your budget will determine the Instagram ads timeline. Instagram ads focus heavily on visual content and look the same as regular posts, which are less intrusive. Instagram ads will measure the success of your ad campaign based on awareness (reach and recall) rather than follower counts, likes, or comments.

Google

Google ads are a crucial marketing tool for any business looking to get meaningful ads in front of a targeted audience. Google’s algorithm will show your ads to the right people, in the right place, at the right time, allowing businesses to reach anyone who uses Google to search for information. Google ads offer different ways of targeting your audience compared to social media sites, allowing you to target your audience based on:

  • keywords
  • location
  • time/frequency
  • or what devices to appear on.

 


If there is an area of your business you would like to grow with paid social advertising, share the details with us and we can create a proposal for you!


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Marisa Lyon
Marisa is the Finance and Marketing Manager at Innereactive and we are so grateful to have her. She enjoys helping businesses find the right solution for their marketing needs.


The Importance of Mobile First Website Design

We do many things each and every day that we don’t give much thought to. One of those things is browsing the internet. Do you recall the last time you visited a web page? Was it on a mobile device or a computer?

Prevalence of Mobile Usage

As of 2021, mobile device market penetration has reached approximately 80%. This means four out of five people browse the internet on a mobile device when waking up. This statistic is important to keep in mind when designing your website.

The average user spends about three hours a day on their mobile device. This is a significant portion of your audience’s day that could be missed by neglecting to design your site with Mobile First thinking. Three hours may not seem like a lot of time at first glance. However, it accumulates to approximately 70% of all time spent on digital media. Additionally, 69% of users use their mobile devices to do product research and online shopping.

Creating a Mobile First Website

As a website owner, you can optimize your site structure using Progressive Advancement techniques. Progressive Advancement is the practice of starting with the bare essentials needed to get your users where they want to go on the mobile site and then adding structure, functionality, and complexity as you scale up to larger screens and devices.


You could miss critical customer engagement if your website doesn’t interact seamlessly with mobile devices. So, is it time for a website update?


To achieve a strong and impactful mobile experience, start by organizing your content based on its importance.

  • What information should be conveyed on all screens to all audiences?
  • What are users going to be looking for the most? This content should be placed front and center.
  • What content is more impactful when browsing on mobile vs a desktop?

By asking yourself these questions when designing your site, you can reap the benefits of an organic user experience that flows nicely between desktop and mobile devices, ultimately driving higher conversion rates of your users and customers.

Using Analytics to Improve User Experience

To truly tailor your experience to your audience, leverage website analytics tools to analyze how your users are interacting with your site. Information of this nature can assist in cutting out unnecessary elements or re-designing them to drive better engagement. Poorly laid out pages can lead to a significant drop in retention and interaction if design choices drive users away before they reach your content’s target.


At Innereactive, we optimize all websites with Mobile First design. Fill out the form below to update yours and increase engagement.


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Josh Glovak
Josh is the Web Development Manager at Innereactive. He finds a lot of enjoyment in the puzzles and problem solving that come with managing a web department and chasing that desire of making faster, cleaner, and user-friendly websites.


Sources
https://www.oberlo.com/blog/mobile-usage-statistics
https://medium.com/@Vincentxia77/what-is-mobile-first-design-why-its-important-how-to-make-it-7d3cf2e29d00