Monthly Archives: April 2022

The Art of Ghostwriting

The Art of Ghostwriting

Do you have a sales training course you need to develop, a blog to write, or a website you’d like to update with some professional touches? We understand the challenge many people face when presented with a content-heavy project. If you are asking yourself a lot of these questions, ghostwriting with Innereactive may be the perfect solution for you

  • Where do I start?
  • What topics should I cover?
  • How long should the copy be?
  • How will I make time to complete this?

If you are looking for an expert in content development, strategy, and education, we can help! Let us be the expert behind the pen, give you all the credit, and let you focus on other important tasks.

How Ghostwriting Works | Woman Typing on ComputerHow Ghostwriting Works

One of our marketing experts will meet with you to understand your project goals and objectives. If you need any advice for a go-to-market strategy, education, or just product positioning, we’d love to share help you with your strategy as well. During this kickoff period, we would collect any resources on your topic and fully comprehend the message you’re trying to convey. This is where we ask you a lot of fun questions and allow you to pour out what excites and motivates you about this topic and why your target market needs to invest. This process, coupled with ample research, allows us to develop a comprehensive outline that organizes your message in an engaging and meaningful way. Plus, we’re really fun to work with. 🙂

The Final Product

Your Brand & Your Voice

We take pride in knowing that our clients trust us to write quality material for them. After working with you through the final editing and proofing of your project, you will have a strong, solid, high-quality, original product to call your own. And what’s great – it will reflect your brand and your voice.

Continuing education approval

If we’re helping write a continuing education training course, we can also get the course approved through credentialing organizations for you! One less thing to worry about. Our event manager has become an expert in opticianry and optometry CE in both the US and Canada. Having your custom course approved through credentialing organizations for live and virtual CE approved presentations will help increase your audience!

Sit back, relax, & let us ghostwrite for you!

If you’re someone looking for a ghost writer, chances are, you’re already very busy building your business. Course writing, sales training and promoting your products and services in an educational way is very time-consuming. If you’re wondering if someone can capture the true essence of your business even if they don’t work for you, look no further than Innereactive. We specialize in writing about topics like:

Optical:

  • Lens Technology
  • Frame Buying
  • Inventory Management
  • Dispensing to Patients

Marketing:

  • Social Media Post Content
  • Websites and blogs

Human Resources:

  • Business Operations
  • Company Culture
  • Leadership & Change
  • Practice Management
  • Staff Training

And More!

We are ready to help your launch your next educational training, a new website, or a blog with content built to drive results.

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Jess Hunt
Jess is the Events Manager at Innereactive. After gaining 11 years of event experience in the food industry, she’s ready to take on the optical world. She’s very passionate about helping people, simplifying processes, and creating positive experiences.

What is SEO and how can I improve mine?

SEO stands for Search engine optimization, but what does it truly mean? Optimizing your site for search engines allows them to consume your site’s content as efficiently as possible, allowing new and returning traffic to find your site easier. So, where do you begin? When working with Innereactive on a website design, we will make many of these choices on your behalf to optimize your website SEO or walk you through any decisions needed. If you’re looking to set up a new site or improve on an existing site on your own, here are our tips and tricks!

New Website SEO

When establishing a new website, first sit down and determine what type of traffic you expect and outline your target audience. Narrowing down an audience will allow you to focus on the keywords that will perform best for your needs. For example, suppose you are a brick-and-mortar store looking to optimize for local users. In this case, place less emphasis on globally applicable terms and focus your keywords on geographic features coupled with your industry. (Ex: Eyecare in Detroit, Lawncare in Grand Rapids, etc)

Optimizing Existing SEO

Before making any changes to your SEO, the first step should be establishing a baseline of existing performance. Use this baseline to determine if your changes improved or hurt your site performance. A baseline can be established through a variety of metrics, the easiest being pulled from existing analytics platforms like Google Analytics or Google Search Console. Some of the more important metrics to focus on are:

  • New Users
  • Returning Users
  • Average Engagement Time
  • Keyword Results & Ranking

Using the above data points will give you insight into what drives successful performance on your website. If you plan to run a digital ad campaign, keyword results can be invaluable to provide insight into already successful search terms related to your business.

What Affects SEO Optimization?

Search engines place a lot of emphasis on data like keywords and meta descriptions to discover your website content properly. But there is much more that goes into SEO of a site! Many search engines also factor in the frequency and freshness of content, social media presence, backlinking, site mobile usability, etc. So how do you use this knowledge to your benefit?

Blogging

If your industry is suited for it, blogging can be a fantastic way to bring frequent and relevant content to your site. When recognized by search engines, this new and recurring content proves your business is still active and relevant. Coupled with driving new and returning visitors to your site, blogs can be a powerful marketing tool for your business.

Social Media & Backlinking

Social media platforms such as Facebook, Instagram, and Linkedin expand your potential website reach and can create a healthy network of backlinks to your site. There are many tools out there to help analyze your existing backlink structure and allow you to identify who is referring traffic to your site. We are a fan of Ahref’s tool, which offers free and paid options for all business scales. Ready to take your social media to the next level with digital advertising? Check out our blog about Paid Social Advertising or reach out to us today!

Mobile Usability

With 4 out of 5 users browsing and shopping on their mobile devices, search engines include metrics like how fast a site loads and how easy it is to use on a mobile device to determine results and rank. If your site is not mobile optimized, you may be losing a lot of potential user engagement. To learn more about how to optimize your website for mobile usage, check out our article about mobile-first design.

As you can see, SEO is a large and complex topic with many aspects to factor in and adjust. If you are interested in improving your website performance and SEO, fill out the form below or subscribe to our blog for future tips and tricks! We are excited to help you grow your business online.

If you are interested in improving your website performance and SEO, fill out the form below or subscribe to our blog for future tips and tricks! We are excited to help you grow your business online.

Name(Required)

Josh Glovak
Josh is the Web Development Manager at Innereactive. He finds a lot of enjoyment in the puzzles and problem solving that comes with managing a web department. Josh chases that desire of making faster, cleaner, and user-friendly websites.