Monthly Archives: June 2022

Creating An Annual Team Training Program

Ensuring employees are properly trained is challenging for any business, but especially challenging for small businesses that don’t have a Training and Development Manager. Here are our three tips for creating a successful team training program!

Establish a Training Routine

Determining the material you want to cover is the first step to developing an annual training program. Some topics can be consistent yearly, but others may vary. Before getting started, familiarize yourself with the training requirements for your business. For example, some state and federal laws require businesses of a specific size or industry to perform annual training.

State/Federal Required Training

  • Sexual Harassment Training
  • Safety Training (Emergency Action Plan, Personal Protective Equipment, Hazard Communication, First Aid)
  • Health Insurance Portability and Accountability Act (HIPAA) Training

In addition to the required training sessions, you may want to consider trainings like:

  • Sales Training
  • Customer Service Training
  • Performance Management Training
  • Compliance and Ethics Training
  • Data-Security Training
  • Diversity, Equity, and Inclusion

The possibilities are endless! But don’t forget, not every person in your company will need to complete the same training.

Once you know the training topics you want to cover, determine the appropriate frequency level. Once a month or once every other month is usually a manageable frequency for business companies and training coordinators. Start with fewer, more infrequent training sessions to get your team used to the time dedicated to professional development. During this time, you can use each training as a learning opportunity and make small adjustments to how you share information or institute the training.

Team Training PresentationDedicate Time to Team Training

Create and share your planning schedule with your team. If possible, schedule a dedicated time for each team member to complete the training. This will increase the likelihood that people will complete the training and that you won’t have conflicting schedules to compete with as the dates get closer.

When sharing the training program with the team, also share the training objectives. For some training sessions, the objective might be to fulfill a state requirement. However, we still recommend sharing this, so the team knows what to expect to learn and can get excited to attend. For others, like sales training, the object could be to increase sales of Product A from $30,000 monthly to $50,000 monthly. Be as specific as possible to help people understand the importance of the training.

Use Qualified Trainers

Many people try to complete all training sessions by having employees (usually the person responsible for HR execution) run them. This might not be a bad idea if you have people on your team with the right specialties and qualifications. For some companies, outside assistance may be beneficial.

Innereactive’s President, Samantha Toth, specializes in sales and marketing training. Let us help you create custom training programs specific to your industry to help your team sell better and sell more! Our team is also capable of helping you establish a customized annual training program, complete with team training materials, schedules, and even recommendations for training topics or qualified trainers.


Ready to create a team training program to lead your business to success? We are excited to help!

What HR services can we help you with?(Required)

Heather Morrison
Heather is the VP of Operations at Innereactive and we are lucky to have her. She has over five years of experience running an HR department and enjoys helping businesses like yours find solutions to their HR needs.

Social Media Analytics: What’s important to track and how to find it? 

Social media analytics is the data collected from social media platforms that you can evaluate to make business & marketing decisions. These analytics are more than just likes and followers on your social media account. When you track, report, and analyze the correct data, you can discover key areas of influence you can affect to reach your business goals.

Result Based Metrics


Comments are the most common social signal on Facebook and other social media sites. Comments show that people like your business and want to engage with it. Many platforms recognize this interaction as high-value and will show your posts or higher in feeds. So how do you develop content that will promote comments? Try posting content that encourages your audience to engage by commenting on your posts.

Tip: the more you can get within the first hour of posting, the more powerful they are.

Clicks & Conversion Rates

The dynamic duo! Clicks are a great way to track if your audience is interested in your message and if they want to learn more. If you are getting many likes, but nobody is clicking through to your website or taking action on what you are posting, it doesn’t matter! Tracking the number of clicks and comparing successful vs. unsuccessful posts will help you determine what needs to be changed.

Tip: Always ask yourself, “how can we get more clicks?”

Conversion actions take a bit more strategy and work to determine, but they are everything! Getting clicks is step one. Step two is your goal! Do you want to generate 10x leads a month from Instagram or sell $500 more per month because of Facebook posting? Setting us conversion tracking on your website and social media will answer if you reached these goals or not. When analyzing your conversion data, ask yourself these questions:

  • What is your audience doing once they click on your link?
  • Which areas of your website are they engaging with most?
  • How much are you paying per conversion (CPC)? Does this align with your goal or profit margin?
  • What post keywords or topics lead to the highest rate of conversion?

Again, you’re doing great by getting traffic from your social media to your website with high click rates! But if those clicks are not driving conversions, something is off. The only way to figure this out is to track it!

Metrics to Help Planning & Development

Hashtag Performance

As with all social media strategies, don’t use hashtags just to use them. Put thought and research behind your content! Some posts & platforms perform better without hashtags. Instagram, for example, loves the use of hashtags and can significantly improve your content performance and reach. To track your hashtag performance on Instagram, click “View Insights.” From here, you can see if the hashtags discovered your post.

Optimal Post Time

One of the most common mistakes is thinking the best time to post is when your audience is online and active. While once correct, this is the time most businesses post, making it far more competitive to get your message across. Analyze when the best time for you to post is directly on the social platforms and try changing your posting schedule as the data changes.

Social media can be a powerful tool for the success of your business if used correctly. It’s more complicated than just throwing up a few posts each week. However, if you dedicate time to analyze and test your content, it will only benefit your business!


If you feel like your social media is not working for you, we can help! Our team will help determine your social media goals, key metrics, and develop the content to produce results!

What social media services are you interested in?(Required)
Select all that apply

Marisa Lyon
Marisa is the Finance and Marketing Manager at Innereactive, and we are so grateful to have her. She enjoys helping businesses find the right solution for their marketing needs.