Monthly Archives: August 2022

Three Reasons to Create Unique Website Content

So, you’re ready to redesign your website and build a new site for your potential clients to navigate? That’s amazing! But before you get started, have you thought about how you will update your content as part of this design? Content unique to your specific business is essential to reach your audience effectively and stay on top of trends to ensure your website performs well and accomplishes its desired output. Here are the top three reasons we recommend unique website content.

Unique Website Content Improves User Experience

Before jumping into the design or content of your website, ask yourself, “why does a customer visit my website?” Most users visit a website to learn about your business and determine if they want to work with you. Stay true to your brand, vision statement, and core values to connect with your target consumer.

Brainstorm your messaging by asking yourself some of these questions. We love the Story Brand approach to exploring your brand and online presence.

  • What makes your business unique?
  • What information do consumers ask about?
  • What personal information do I want to share about my company’s journey?
  • What are the steps a customer will go through when working with us? – Share insight into the customer journey, highlighting what will make their experience with your business unique and spotlight the products and services your team specializes in.
  • Who on our team will customers interact with? – This is where compelling team bio’s come in handy!

Generate Sharable Content

Another benefit of unique content is sharing! The best content will resonate with your audience so much that they want to share it with their networks. Creating unique content increases your likelihood of conversion by allowing you to direct the sales journeys for potential customers with custom calls to action (CTAs) and landing pages. Personalized content equals a more personalized experience for potential clients.

Unique Website Content is Key to SEO

At the heart of every website is the need to be found! Effective Search Engine Optimization (SEO) is essential to make this happen! Ultimately, search engines aim to provide their users with the best results for their needs based on keywords and content! While many unknown algorithms determine what is shown or ranked on a search result page, the idea behind it is simple. When developing your content, put yourself in the mind of your consumer. What would you search online if you need your product or services? Try to use these ideas and keywords to develop content for your website.

Creating the perfect website can be a complicated process. However, one thing has remained consistent, visitors to your website want a clear understanding of who you are as a business. Contact our team today if you need help creating unique website content (and photos)!

Name(Required)

Writing a Bio You Will Want to Share with Others

It’s not uncommon for individuals to struggle with writing personal bios because it’s…awkward! Now is the time to shake off those feelings and prepare to toot your own horn! To make writing your bio a little easier, take our tips below!

Include the “Obvious”

In most professional settings, sharing your name, job title, educational and professional experience, accomplishments, future goals, and aspirations is appropriate. Write all your obvious facts in a list, and then pick the top five! Use those accomplishments to write a few sentences about yourself. 

Writing a bio for outside your company:

While most people find themselves writing a bio when beginning a new job, sometimes you need to write a bio for another professional setting or while pursuing personal goals. If you are representing your company at an event, include your company information in your bio so attendees can build context about you.

Writing a bio for personal endeavors:

Even in a personal setting, like volunteering, there are benefits to including the basic information mentioned above. However, we recommend mixing it up a little bit! Try to focus on accomplishments that are relevant to your endeavor and explain your personal mission statement. 

Get Personal 

Even in a professional setting, it is important to share personal information. You don’t have to jump into your religious or political views, but sharing information about your hobbies and causes you care about can be valuable. This information humanizes and increases the likelihood that readers will remember you! It allows the reader to relate to you and understand your motivations easily. 

Tie Company Bios Together 

If these bios are being added to a company website, consider a piece of information unique to your business and include it in all employee bios. If you work in food service, ask people for insight into their favorite item on the menu. A travel agency? Ask if you had to drop what you are doing right now and travel to one place, where would it be and why? If you ask an interesting question during your interview process, include it! 

Still struggling to get started? Download our list of questions below to start outlining your thoughts! Even when asked the right questions, connecting the answers in a meaningful way can be challenging. Our copy experts can create a bio that tells the story of your team members and encourages your clients to feel a personal connection to your team.

Ready to craft the perfect bio for your team? Download our bio template here!

Heather Morrison
Heather is the VP of Operations at Innereactive and we are lucky to have her. She has over five years of experience running an HR department and enjoys helping businesses like yours find solutions to their HR needs.