Monthly Archives: March 2023

Turn Your Volunteer Time into a Social Media Campaign

Our team loves giving back to the community, and we try to volunteer as a team each year to many local organizations! If your company offers an employee benefit like “Volunteer Time Off”, use this time to showcase your team on your company’s social media!  More people are connecting on social media than ever before, and it has become a primary means of communication and connection. Social media doesn’t have to be a space where you spend endless time scrolling and worrying about what to post. Think of it as another platform to restate the consistent messaging you’ve developed and shared on your website, newsletter, and printed materials. When you’re clear on your mission, social media becomes a place of support and community!

If you are like our team and LOVE volunteering, post a few photos during your next volunteer activity on Facebook! Posting this type of content will invite people to connect with your company more personally. Here are three things we recommend keeping in mind when making volunteer posts for a social media campaign.

  • Educate
  • Inspire
  • Invite

Educate Your Audience on Your Mission

Share your mission on social media by educating your audience about what you did. Ask yourself, “What is our mission?” and “How did we carry out that mission by doing this work?”. Explain in your post your company values and how they intertwine with volunteering. Consider writing a post using hashtags, pictures, and a caption! These types of posts do very well on Facebook or Instagram.

Inspire Others to Volunteer

To inspire is going to rely heavily on storytelling. Share why your company loves to serve your community by creating an Instagram Reel and ask your employees to share why they are there. If you chose a specific organization to volunteer for, share why! The story on why you love the organization will create a connection to the audience and can help boost engagement on your post!

Instagram Reels or TikTok can help create this story. When organizing your video, develop a theme to carry through your story. Good ideas include why you chose a specific organization, what programs your organization serves, or how this will impact others in the community. Keep it short, so your audience will stay engaged and not scroll away.

Invite Followers to Your Next Volunteer Event

Finally, remember to add a call to action in each post! Invite your audience to volunteer within their community, or if you know when your next volunteer opportunity will be, invite them to join you! Tag the organization you volunteered with on Facebook and Instagram, so your followers know where to reach out to. Tagging additional pages in your post can also help broaden the reach on each platform!

Ready to launch your first social media campaign and start posting team based content every week? We’d love to help you create a consistent, brand-focused social media presence.

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Marisa Lyon
Marisa is the Finance and Marketing Manager at Innereactive, and we are so grateful to have her. She enjoys helping businesses find the right solution for their marketing needs.

Google Analytics: Measure Website Metrics That Matter

You’ve dedicated the time and effort to launch a new website complete with a beautiful design, customized messaging, and search engine optimization, but now what? If this is as far as you read in this blog, we hope you take this one thing away. Don’t just let your website sit there! Use it as a tool to help you reach your company goals and measure website metrics that matter!
We’ve talked in the past about the importance of marketing goals and for 99.9% of businesses, your website is an essential tool to helping you reach those goals. To see how your website is helping accomplish those goals we need to track, report, and pivot.

Tracking Website Metrics

Installing Google Analytics & Google Search Console

First, make sure Google Analytics and Google Search Console are installed on your website. Google Analytics released a new tracking code version called GA4 that will replace Universal Analytics (UA) in 2023. If you have Google Analytics installed on your site, it’s important to make sure your code is updated or includes a GA4 version because, at this time, historical data is not able to transfer over.

Reporting Metrics That Matter

There are a million and one metrics that you can dive into and report on within your analytics dashboard. Our advice is don’t track just to track. Track and report on data that:

  • Provides insight into how users are engaging with your business and website.
  • Gives you insight into your goal performance.
  • Shows if you need to pivot your efforts to reach your goal.

While there are similarities in what to track across different business websites, the specific tracking for your website is unique to you!

Website As A Lead Generator

Is your marketing goal to gain more new clients? Your website should be a main reporting source to determine how this goal performs. Some metrics to track may be:

  • # of new users to your website you are receiving each month.
  • # of users that click on your call to action button or page
  • Of these users, how many complete your lead generation or new customer form?
  • # of users that click to call your office

Influencing or Informational Website

While all websites could be considered lead or customer generators, some business, like a restaurant may utilize their website as a tool when customers are already in-store. These websites are more informational or influencing in nature to help increase revenue per customer. Some metrics for these types of sites are:

  • How long are users spending on each services page?
  • Which services page or product is getting the most views?
  • Which services page is leading to the highest conversion?
  • Do your website views and revenue trends match?

Website As Revenue

For businesses with ecommerce, your marketing goals are probably directly related to your website’s traffic and performance. For these types of websites, important metrics to report may include:

  • # of users visiting shop vs # of customers placing orders (capture rate).
  • # of products placed per order.
  • Average dollar value of an order.
  • Source of website traffic (google, social, email marketing, etc).
  • Metrics of purchases made from automated website emails like an abandoned cart.

Report and Pivot

Once you’ve identified your key metrics to track, report on them monthly and quarterly along with your social, marketing, and revenue goals. Are all your metrics showing the same thing? Remember, not every metric is a simple pass or fail. Some metrics listed above can help guide your strategy if and when you need to make a change.

Our team of dedicated marketing strategists are here to help guide your marketing goals and determine which website metrics are the best to report on for your business.


Marie Wiewiora

Marie is the VP of Client Relations at Innereactive and has experience in marketing strategy, graphic design, and web development. She has over 8 years of experience creating comprehensive marketing strategies.