Business owners frequently approach us and ask what they can do to rank higher for organic searches in search engines. They want to know how to beat out the competition, and how to get more leads without paying for them. Usually people think that they have to do something secretive and mysterious, but there really is no mystery. The answer is generally that you have to create and share good content. A little bit of search engine optimization doesn’t hurt as far as cleaning up your website data and making sure it’s responsive, but content has been and will remain to be king. Continue reading
Don’t be scared away if you think you’re not a great writer, don’t have time, or don’t know what to write about. We can help you get started. Here are five ways to get started blogging for small business today. Continue reading
Wow. I just got off the phone with a client who received a very interesting call from “Google.” First, the caller asked to verify his business information in Google, which he agreed to and confirmed that their information was correct. Then the caller stated that, in order to keep his business listed in Google, the business owner needed to pay a one-time fee of $600, but that they were able to discount it to $400. This would guarantee that he could be in the top three spots on Google for “optometrist” searches in his area, and guaranteed that his business would be listed in Google forever.
As he told me the story, I gasped and asked, “You didn’t pay them, did you!?” knowing right away that it was an SEO scam. Continue reading
A lot of people have been asking us about SEO lately. As search engine ranking gets more competitive, and Google continues to pare down their local listings and replace them with more paid ads, SEO can make the difference between growing your client base and staying the same size.
We try to give good information on SEO regularly and as part of our welcome materials, but in case you missed it and want a quick lesson, here are some SEO tips you can follow to help get your website showing up higher in search engines. Continue reading