Category Archives: Business Tips

Simplify Your Hiring Process

Some companies dread having to hire a new employee. The process can be time-consuming, expensive, and at times frustrating. And after interviewing, you may not even end up with the right candidate. Simplifying your hiring process so you are ready to hire the moment you need someone can help your business on multiple fronts. When you simplify your hiring process, you can fill the position faster, spend less time and money, and ensure the candidate is the right fit for your company.

Job Postings

Start by creating a job description template with a starting salary range that all of your job postings can follow. Next, get ahead of the game and outline your current company job descriptions now! This allows you to post an opening as soon as it’s needed. If you are handed a two-week notice, this will reduce the days your team feels the pinch of being short-staffed. You can also openly share job descriptions and salary ranges internally so employees looking to grow within your company will know the expectations and skills they need to obtain a specific position within the company. 

Ask For a Cover Letter

Unless your candidate will fill a role that requires them to showcase their writing, branding, or selling skills, ask yourself if you want to require a cover letter. If the answer is yes, determine what you hope to learn about a candidate from their cover letter. If you are going to invest the time in reading a cover letter, offering candidates some direction on what to include might be beneficial if you are looking to learn something specific. 

Interviews

Simplify Your Hiring - Ten Min InterviewThe 10-Minute Interview 

What better way to simplify your hiring process than with a 10-minute interview! Knowing that you only have 10-minutes with a candidate allows you to pinpoint the most important questions to ask and more quickly determine if they are the right fit. Outline five to ten interview questions in the first round of interviews and stick to only these questions. It is tempting to go on a tangent if a candidate answers a question with an interesting response, but don’t! We recommend noting the follow-up question and asking it during a second interview if they are a possible candidate.

The Second Interview 

Fewer candidates should be brought in for a second interview. The exact number may differ based on the number of original candidates and the position being filled. These interviews should also be longer and potentially less scripted. It is still important to have a list of questions to ask each candidate but pursue follow-up questions during the interview to fully understand the candidate. Generally speaking, we recommend no interview process should extend past two interviews.

Job Offer

Send a personal response to every candidate you interview. It can be a templated response but include a personal introduction. This shows that you valued your candidate’s time. If possible, respond to every person who applied for the job even if they didn’t receive an interview. Responding to all applicants shows them that your company makes decisions within appropriate time frames and that they aren’t going to hear from you months later asking for a job interview for a job they no longer remember applying for. 

Send a personalized email with the job offer and a copy of your employee handbook attached for the candidate you wish to hire. 

When you simplify your hiring process and build structure, you ensure candidates have the best possible experience.


Need help? We can help you streamline your hiring process by creating structure and proper documentation, including job descriptions, interview questions, job offer templates, and onboarding checklists.


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Heather Morrison
Heather is the VP of Operations at Innereactive and we are lucky to have her. She has over five years of experience running an HR department and enjoys helping businesses like yours find solutions to their HR needs.

The Art of Ghostwriting

The Art of Ghostwriting

Do you have a sales training course you need to develop, a blog to write, or a website you’d like to update with some professional touches? We understand the challenge many people face when presented with a content-heavy project. If you are asking yourself a lot of these questions, ghostwriting with Innereactive may be the perfect solution for you

  • Where do I start?
  • What topics should I cover?
  • How long should the copy be?
  • How will I make time to complete this?

If you are looking for an expert in content development, strategy, and education, we can help! Let us be the expert behind the pen, give you all the credit, and let you focus on other important tasks.

How Ghostwriting Works | Woman Typing on ComputerHow Ghostwriting Works

One of our marketing experts will meet with you to understand your project goals and objectives. If you need any advice for a go-to-market strategy, education, or just product positioning, we’d love to share help you with your strategy as well. During this kickoff period, we would collect any resources on your topic and fully comprehend the message you’re trying to convey. This is where we ask you a lot of fun questions and allow you to pour out what excites and motivates you about this topic and why your target market needs to invest. This process, coupled with ample research, allows us to develop a comprehensive outline that organizes your message in an engaging and meaningful way. Plus, we’re really fun to work with. 🙂

The Final Product

Your Brand & Your Voice

We take pride in knowing that our clients trust us to write quality material for them. After working with you through the final editing and proofing of your project, you will have a strong, solid, high-quality, original product to call your own. And what’s great – it will reflect your brand and your voice.

Continuing education approval

If we’re helping write a continuing education training course, we can also get the course approved through credentialing organizations for you! One less thing to worry about. Our event manager has become an expert in opticianry and optometry CE in both the US and Canada. Having your custom course approved through credentialing organizations for live and virtual CE approved presentations will help increase your audience!

Sit back, relax, & let us ghostwrite for you!

If you’re someone looking for a ghost writer, chances are, you’re already very busy building your business. Course writing, sales training and promoting your products and services in an educational way is very time-consuming. If you’re wondering if someone can capture the true essence of your business even if they don’t work for you, look no further than Innereactive. We specialize in writing about topics like:

Optical:

  • Lens Technology
  • Frame Buying
  • Inventory Management
  • Dispensing to Patients

Marketing:

  • Social Media Post Content
  • Websites and blogs

Human Resources:

  • Business Operations
  • Company Culture
  • Leadership & Change
  • Practice Management
  • Staff Training

And More!


We are ready to help your launch your next educational training, a new website, or a blog with content built to drive results.


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Jess Hunt
Jess is the Events Manager at Innereactive. After gaining 11 years of event experience in the food industry, she’s ready to take on the optical world. She’s very passionate about helping people, simplifying processes, and creating positive experiences.

The Importance of a Company Handbook

The competition for top talent has always been a challenge, but with the recent “Great Resignation,” finding and keeping the right employee is more challenging than ever. There are endless directions your company could take to attract and retain talent, but having and sharing your company handbook will increase your company’s transparency.

Using Your Company Handbook In Hiring

I can hear you asking, what does my company handbook have to do with finding the right employee? The truth is, employees have choices — more choices than ever before. They want and, in some situations, are demanding more. Employers need to shake the misconception that employees are grateful to just have a job.

Enter your business. You offer more, you value your employees, you provide excellent benefits and pay, and current employees love your company culture. This is great news! It sounds like a lot of current job seekers would be interested in applying for your open position. But how do you communicate all of this information? You could put some of it in a job posting, and that would be a great idea, but you don’t want to make your job posting too long. You could discuss some of it during your interview, but you may run out of time to discuss everything. Enter your employee handbook!

The Perfect Job Offer

Your employee handbook can help you secure the talent you need to see growth and success within your business. When you are ready to make a job offer, send the candidate an email attaching both a formal job offer and a copy of your employee handbook. Call out a few important points in the handbook in your email or job offer, but invite the employee to review the handbook in its entirety before accepting the job.

When created properly, an employee handbook can give employees a clear understanding of a company’s true culture and how it treats its employees. Extending the handbook as part of the job offer shows that your company values transparency. It will also likely decrease those immediate employee turnovers (assuming your employee handbook is an honest depiction of how you run your business).

The Employee Journey

Even after the initial hiring process, employee handbooks are beneficial. They hold both the employer and employee accountable to a certain level of conduct. As an employer, your handbook allows you to have a standard guideline to point back to if an employee’s behavior ever falls outside your company values or expectations.

Keep Your Company Handbook Accessible

Start the employee journey by asking employees to sign the most recent version of your employee handbook. Keep an updated version somewhere where anyone on the team can easily access it. This will increase compliance and create a level of security because employees know what is expected of them and will know how to handle certain situations if harassment or discrimination ever becomes an issue within your company.

Update It Regularly

Keep in mind that you are not locking yourself into anything by publishing an employee handbook. You can add new policies and update or remove existing policies to offer better insight into company expectations or outline how the company plans to move forward. Be sure to communicate those changes to your employees and ask for updated signatures! In fact, you should set up a time to review your handbook annually to ensure all state and federal regulations are still being outlined properly.


Need help writing or updating your employee handbook? We can create a customized handbook that outlines your business’s vision, benefits, building amenities, employee conduct requirements, and state requirements.


Name(Required)
What HR services can we help you with?(Required)

Heather Morrison
Heather is the VP of Operations at Innereactive and we are lucky to have her. She has over five years of experience running an HR department and enjoys helping businesses like yours find solutions to their HR needs.


The Importance of Setting Goals

How to Make a Plan and Stick to It

Taking the time to sit down and hash out a communication or marketing strategy plan takes a lot of focus and time. We get it! In fact, we do that sort of planning for a lot of our clients. If you’re considering making some changes this year, we’ve outlined a few steps to help you succeed.

  1. Be Intentional

Don’t set goals you think you’d like, but don’t actually want. In other words… be intentional about what you want to achieve. Don’t shotgun lofty ideas for the sake of writing something down and then expect to accomplish them. Your goals should be personally significant and you should feel a sense of ownership over them. Focus on a select few goals that are challenging, but also attainable and relevant.

  1. Be Realistic

One of the main reasons we see marketing plans fail is when people are unrealistic about their desired outcomes. Whether you’re developing short-term or long-term goals, it’s important to be honest with yourself about your company, and your capabilities. Take a moment to step back and critically look at your business, from where you are right now. Set goals based on where you are today, not where you’d like it to be today. Start with three realistic, attainable, and relevant goals and then set timeframes by which to achieve them.

  • Start broad and focus on your overall goals you want to accomplish for the year.
  • Focus on three-month increments by breaking your year into quarters.
  • Get a spreadsheet going to organize the who, what, where, when, and how.
  1. Identify Your Target

Your marketing strategy plan should define your target audience.  This provides direction and consistency of messaging across mediums as you move forward with your campaign(s). This may include blog topics and posting frequency, online ad and social media campaigns, and promotional materials. Remember, a good marketing plan will provide organization of a variety of marketing mediums and help them work together to achieve your final goals.

  1. Write Everything Down

While it seems simple, writing down your goals and your marketing strategy is important.  Having your strategy plan and goals in your head is not enough.  When you write them down, they become real. Outline like crazy. Add a calendar. Take big ideas and initiatives and break them down into smaller, bite-size tasks to accomplish by specific dates. Add color coding to organize topics and campaigns. Ask yourself, “Why do I want to accomplish this goal, and what are some specific ways I can go about achieving it?”

 

  1. Don’t Overdo It

It’s important to crawl before you walk, and walk before you run.  If you’re just getting started with marketing, or if it’s your first time with a formal strategy plan, be reasonable in the number of initiatives you include. If you include too much, it can be overwhelming and you risk burning yourself out. Start a spreadsheet and use these organizational tips to get started:

 

  • Organize your columns by month and rows by methods of communication.
  • Color coordinate each cell according to which campaign it’s a part of.
  • Be concise, bold topic names, and italicize supplemental information.

 

  1.  Stick With It

Once your marketing strategy plan is complete and you start implementation, you have to stick with it.  Just like any other job responsibility, marketing must remain a priority.  Only by consistently implementing a marketing plan will you experience consistent growth.

 

The Elusive Mission Statement

A How-To Guide for the Rest of Us

Let’s start off at square one. Should you bother even having a mission statement? Does it hold a purpose? Does having a well-defined statement actually help your business? In short, the answer to all three questions is a resounding, “Yes!” If you don’t currently have a mission statement on paper, chances are you were still thinking about it as you were establishing and growing your business. Let’s look at why you should be writing out your mission and vision, and how you can begin to hone yours. Continue reading

Stumped for Marketing Ideas? Check the Calendar

Marketing can be a difficult process. Clients are always telling us that they don’t know where to start with a marketing strategy. Not only do you need to solidify your own messaging, but you have to distinguish yourself from competitors, portray your values, and still somehow run your business. To top that off, marketing strategy has to change and stay fresh to keep people interested. You can’t keep the same message every month! Continue reading

Small Business Marketing: The Business of Being Found

We frequently speak with our clients about the big ways to help customers find them: paid advertising, digital marketing, print and direct mail, and participating in events. There are several little ways that you can market your business and make sure that you get found when people come looking for a business like yours. They probably won’t drive thousands of customers to your door, but they are easy, basically free, and often considered a standard best practice that you should follow. Continue reading

Get the Most Out of Attending Your Next Tradeshow

Going to tradeshows is an important part of business and professional development for most industries, but especially for eye care professionals. Tradeshows and conferences offer continuing education, information on new technology and procedures, and more product information that your brain can hold. With an overwhelming amount of material and demonstrations to soak up, how do you make the most of it? Continue reading