Category Archives: Company Culture

Turn Your Volunteer Time into a Social Media Campaign

Our team loves giving back to the community, and we try to volunteer as a team each year to many local organizations! If your company offers an employee benefit like “Volunteer Time Off”, use this time to showcase your team on your company’s social media!  More people are connecting on social media than ever before, and it has become a primary means of communication and connection. Social media doesn’t have to be a space where you spend endless time scrolling and worrying about what to post. Think of it as another platform to restate the consistent messaging you’ve developed and shared on your website, newsletter, and printed materials. When you’re clear on your mission, social media becomes a place of support and community!

If you are like our team and LOVE volunteering, post a few photos during your next volunteer activity on Facebook! Posting this type of content will invite people to connect with your company more personally. Here are three things we recommend keeping in mind when making volunteer posts for a social media campaign.

  • Educate
  • Inspire
  • Invite

Educate Your Audience on Your Mission

Share your mission on social media by educating your audience about what you did. Ask yourself, “What is our mission?” and “How did we carry out that mission by doing this work?”. Explain in your post your company values and how they intertwine with volunteering. Consider writing a post using hashtags, pictures, and a caption! These types of posts do very well on Facebook or Instagram.

Inspire Others to Volunteer

To inspire is going to rely heavily on storytelling. Share why your company loves to serve your community by creating an Instagram Reel and ask your employees to share why they are there. If you chose a specific organization to volunteer for, share why! The story on why you love the organization will create a connection to the audience and can help boost engagement on your post!

Instagram Reels or TikTok can help create this story. When organizing your video, develop a theme to carry through your story. Good ideas include why you chose a specific organization, what programs your organization serves, or how this will impact others in the community. Keep it short, so your audience will stay engaged and not scroll away.

Invite Followers to Your Next Volunteer Event

Finally, remember to add a call to action in each post! Invite your audience to volunteer within their community, or if you know when your next volunteer opportunity will be, invite them to join you! Tag the organization you volunteered with on Facebook and Instagram, so your followers know where to reach out to. Tagging additional pages in your post can also help broaden the reach on each platform!

Ready to launch your first social media campaign and start posting team based content every week? We’d love to help you create a consistent, brand-focused social media presence.

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Marisa Lyon
Marisa is the Finance and Marketing Manager at Innereactive, and we are so grateful to have her. She enjoys helping businesses find the right solution for their marketing needs.

This is the Year for Performance Appraisals

It’s everyone’s favorite time of the year! Performance Appraisals!!!

“waits for the collective cheer*

Well… this is a little awkward. I guess we might be on our own with excitement for performance appraisals. But hear us out before you rule out performance appraisals for your team!

The Benefits of Performance Appraisals

When done correctly, performance appraisals have proven to:

  • improve employee performance
  • increase employee engagement
  • clarify expectations
  • determine training or coaching needs
  • allow for improved conversations between employees and supervisors

With all those benefits, it’s mind-boggling that more employers are not leaning into performance appraisals. However, to receive these benefits, it is important to structure your appraisal process based on your company goals, vision, and values.

The Correct Performance Appraisal Process (For Your Business)

Now that you are convinced of the benefits let’s talk about your options! There are Traditional Performance Appraisals, 360-Degree Reviews, Self-Appraisals, Employee-Initiated Reviews, Group Performance Appraisals, Upward Appraisals, and more. Hopefully, we haven’t lost you! There is no one size fits all solution for performance appraisals.

At Innereactive, we wanted something that was less formal, more frequent, and ensured employees were living by our values. We landed on monthly appraisals where we focus on one value each month and three to five supporting questions that allow for deeper exploration of employee satisfaction and career development.

What to Discuss During a Performance Appraisal

Career growth. Career growth. And… what was the last one… oh yeah… career growth. We’re only half kidding. If you were to ask your employees what they wanted from you as an employer (and this is something we highly recommend you do), it would probably be a conversation around career growth and development. According to LinkedIn’s 2019 Workforce Learning Report, 94% of employees say that they would stay with an employer for longer, if they invested in their career development. So if you are not using your performance appraisals as an opportunity to discuss career development, it is a missed opportunity.

Tips for Discussing Career Growth

When discussing career growth and development with employees, it is important to understand and care about each employee’s career growth dreams and expectations. However, it is even more important to keep the growth ownership with each employee. As a manager, it is not your responsibility to push each employee toward career growth. It is your responsibility to:

  • provide opportunities for growth to each employee
  • promote from within when possible
  • prioritize employee learning and development
  • take a personal interest in your employees

The last one is a must for this process to be successful and employees will know if you are faking it.

If you need help getting started, our team of dedicated marketing strategists is here to offer consulting services to discuss the challenges you anticipate facing and explore the solutions you can implement to have a successful performance appraisal process. Our goal would be that every employee and employer shares in a collective cheer when it is performance appraisal season!

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Heather Morrison
Heather is the VP of Operations at Innereactive and we are lucky to have her. She has over five years of experience running an HR department and enjoys helping businesses like yours find solutions to their HR needs.