Category Archives: SEO

What is SEO and how can I improve mine?

SEO stands for Search engine optimization, but what does it truly mean? Optimizing your site for search engines allows them to consume your site’s content as efficiently as possible, allowing new and returning traffic to find your site easier. So, where do you begin? When working with Innereactive on a website design, we will make many of these choices on your behalf to optimize your website SEO or walk you through any decisions needed. If you’re looking to set up a new site or improve on an existing site on your own, here are our tips and tricks!

New Website SEO

When establishing a new website, first sit down and determine what type of traffic you expect and outline your target audience. Narrowing down an audience will allow you to focus on the keywords that will perform best for your needs. For example, suppose you are a brick-and-mortar store looking to optimize for local users. In this case, place less emphasis on globally applicable terms and focus your keywords on geographic features coupled with your industry. (Ex: Eyecare in Detroit, Lawncare in Grand Rapids, etc)

Optimizing Existing SEO

Before making any changes to your SEO, the first step should be establishing a baseline of existing performance. Use this baseline to determine if your changes improved or hurt your site performance. A baseline can be established through a variety of metrics, the easiest being pulled from existing analytics platforms like Google Analytics or Google Search Console. Some of the more important metrics to focus on are:

  • New Users
  • Returning Users
  • Average Engagement Time
  • Keyword Results & Ranking

Using the above data points will give you insight into what drives successful performance on your website. If you plan to run a digital ad campaign, keyword results can be invaluable to provide insight into already successful search terms related to your business.

What Affects SEO Optimization?

Search engines place a lot of emphasis on data like keywords and meta descriptions to discover your website content properly. But there is much more that goes into SEO of a site! Many search engines also factor in the frequency and freshness of content, social media presence, backlinking, site mobile usability, etc. So how do you use this knowledge to your benefit?

Blogging

If your industry is suited for it, blogging can be a fantastic way to bring frequent and relevant content to your site. When recognized by search engines, this new and recurring content proves your business is still active and relevant. Coupled with driving new and returning visitors to your site, blogs can be a powerful marketing tool for your business.

Social Media & Backlinking

Social media platforms such as Facebook, Instagram, and Linkedin expand your potential website reach and can create a healthy network of backlinks to your site. There are many tools out there to help analyze your existing backlink structure and allow you to identify who is referring traffic to your site. We are a fan of Ahref’s tool, which offers free and paid options for all business scales. Ready to take your social media to the next level with digital advertising? Check out our blog about Paid Social Advertising or reach out to us today!

Mobile Usability

With 4 out of 5 users browsing and shopping on their mobile devices, search engines include metrics like how fast a site loads and how easy it is to use on a mobile device to determine results and rank. If your site is not mobile optimized, you may be losing a lot of potential user engagement. To learn more about how to optimize your website for mobile usage, check out our article about mobile-first design.

As you can see, SEO is a large and complex topic with many aspects to factor in and adjust. If you are interested in improving your website performance and SEO, fill out the form below or subscribe to our blog for future tips and tricks! We are excited to help you grow your business online.


If you are interested in improving your website performance and SEO, fill out the form below or subscribe to our blog for future tips and tricks! We are excited to help you grow your business online.


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Josh Glovak
Josh is the Web Development Manager at Innereactive. He finds a lot of enjoyment in the puzzles and problem solving that comes with managing a web department. Josh chases that desire of making faster, cleaner, and user-friendly websites.


 

SEO and Social Media

Some experts have said that if content is king, distribution is queen. Building SEO and gaining credibility for your website is only possible if you create and optimize good content. There are other things you can do to distribute your content on social media and other channels, and ways that you can set up your social media pages, to help SEO as well. Continue reading

5 Ways to Optimize Your Social Pages for SEO

Search engine optimization (SEO) is when you purposefully write and create digital content so that search engines more accurately represent your company, and understand your services, reputation, and credibility. Social media doesn’t always help your website SEO because few search engines and social platforms work together to translate your Facebook page fans, for example, into an amount of popularity or credibility that is linked to your website. How you craft your social pages still matters for SEO, however, and there are five easy ways for you to optimize your social pages to boost your digital reputation. Continue reading

How Formatting Text Helps SEO

Formatting text on your website is important for a lot of reasons. People think that SEO is all about secret, hidden forces coming together to help your website, but that’s not the case. A lot of the visible things you do on each page will help search engines understand and rank your content.

Here are the ways that text can be formatted to help SEO. Continue reading

Blogging for Small Business

Antique Typewriter blogging for small businessWe’ve said it many times and it’s the first thing we say when people ask what they can do for SEO, but I’ll say it again: write original content!

Don’t be scared away if you think you’re not a great writer, don’t have time, or don’t know what to write about. We can help you get started. Here are five ways to get started blogging for small business today. Continue reading

Can You Spot an SEO Scam Like This?

seo scams phone callsWow. I just got off the phone with a client who received a very interesting call from “Google.” First, the caller asked to verify his business information in Google, which he agreed to and confirmed that their information was correct. Then the caller stated that, in order to keep his business listed in Google, the business owner needed to pay a one-time fee of $600, but that they were able to discount it to $400. This would guarantee that he could be in the top three spots on Google for “optometrist” searches in his area, and guaranteed that his business would be listed in Google forever.

As he told me the story, I gasped and asked, “You didn’t pay them, did you!?” knowing right away that it was an SEO scam. Continue reading

Let’s Talk Practical SEO Tips

white-pen practical seo tipsA lot of people have been asking us about SEO lately. As search engine ranking gets more competitive, and Google continues to pare down their local listings and replace them with more paid ads, SEO can make the difference between growing your client base and staying the same size.

We try to give good information on SEO regularly and as part of our welcome materials, but in case you missed it and want a quick lesson, here are some SEO tips you can follow to help get your website showing up higher in search engines. Continue reading