Category Archives: Social Media

Social Media Analytics: What’s important to track and how to find it? 

Social media analytics is the data collected from social media platforms that you can evaluate to make business & marketing decisions. These analytics are more than just likes and followers on your social media account. When you track, report, and analyze the correct data, you can discover key areas of influence you can affect to reach your business goals.

Result Based Metrics

Engagement

Comments are the most common social signal on Facebook and other social media sites. Comments show that people like your business and want to engage with it. Many platforms recognize this interaction as high-value and will show your posts or higher in feeds. So how do you develop content that will promote comments? Try posting content that encourages your audience to engage by commenting on your posts.

Tip: the more you can get within the first hour of posting, the more powerful they are.

Clicks & Conversion Rates

The dynamic duo! Clicks are a great way to track if your audience is interested in your message and if they want to learn more. If you are getting many likes, but nobody is clicking through to your website or taking action on what you are posting, it doesn’t matter! Tracking the number of clicks and comparing successful vs. unsuccessful posts will help you determine what needs to be changed.

Tip: Always ask yourself, “how can we get more clicks?”

Conversion actions take a bit more strategy and work to determine, but they are everything! Getting clicks is step one. Step two is your goal! Do you want to generate 10x leads a month from Instagram or sell $500 more per month because of Facebook posting? Setting us conversion tracking on your website and social media will answer if you reached these goals or not. When analyzing your conversion data, ask yourself these questions:

  • What is your audience doing once they click on your link?
  • Which areas of your website are they engaging with most?
  • How much are you paying per conversion (CPC)? Does this align with your goal or profit margin?
  • What post keywords or topics lead to the highest rate of conversion?

Again, you’re doing great by getting traffic from your social media to your website with high click rates! But if those clicks are not driving conversions, something is off. The only way to figure this out is to track it!

Metrics to Help Planning & Development

Hashtag Performance

As with all social media strategies, don’t use hashtags just to use them. Put thought and research behind your content! Some posts & platforms perform better without hashtags. Instagram, for example, loves the use of hashtags and can significantly improve your content performance and reach. To track your hashtag performance on Instagram, click “View Insights.” From here, you can see if the hashtags discovered your post.

Optimal Post Time

One of the most common mistakes is thinking the best time to post is when your audience is online and active. While once correct, this is the time most businesses post, making it far more competitive to get your message across. Analyze when the best time for you to post is directly on the social platforms and try changing your posting schedule as the data changes.

Social media can be a powerful tool for the success of your business if used correctly. It’s more complicated than just throwing up a few posts each week. However, if you dedicate time to analyze and test your content, it will only benefit your business!

 


If you feel like your social media is not working for you, we can help! Our team will help determine your social media goals, key metrics, and develop the content to produce results!


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Marisa Lyon
Marisa is the Finance and Marketing Manager at Innereactive, and we are so grateful to have her. She enjoys helping businesses find the right solution for their marketing needs.

 

What is SEO and how can I improve mine?

SEO stands for Search engine optimization, but what does it truly mean? Optimizing your site for search engines allows them to consume your site’s content as efficiently as possible, allowing new and returning traffic to find your site easier. So, where do you begin? When working with Innereactive on a website design, we will make many of these choices on your behalf to optimize your website SEO or walk you through any decisions needed. If you’re looking to set up a new site or improve on an existing site on your own, here are our tips and tricks!

New Website SEO

When establishing a new website, first sit down and determine what type of traffic you expect and outline your target audience. Narrowing down an audience will allow you to focus on the keywords that will perform best for your needs. For example, suppose you are a brick-and-mortar store looking to optimize for local users. In this case, place less emphasis on globally applicable terms and focus your keywords on geographic features coupled with your industry. (Ex: Eyecare in Detroit, Lawncare in Grand Rapids, etc)

Optimizing Existing SEO

Before making any changes to your SEO, the first step should be establishing a baseline of existing performance. Use this baseline to determine if your changes improved or hurt your site performance. A baseline can be established through a variety of metrics, the easiest being pulled from existing analytics platforms like Google Analytics or Google Search Console. Some of the more important metrics to focus on are:

  • New Users
  • Returning Users
  • Average Engagement Time
  • Keyword Results & Ranking

Using the above data points will give you insight into what drives successful performance on your website. If you plan to run a digital ad campaign, keyword results can be invaluable to provide insight into already successful search terms related to your business.

What Affects SEO Optimization?

Search engines place a lot of emphasis on data like keywords and meta descriptions to discover your website content properly. But there is much more that goes into SEO of a site! Many search engines also factor in the frequency and freshness of content, social media presence, backlinking, site mobile usability, etc. So how do you use this knowledge to your benefit?

Blogging

If your industry is suited for it, blogging can be a fantastic way to bring frequent and relevant content to your site. When recognized by search engines, this new and recurring content proves your business is still active and relevant. Coupled with driving new and returning visitors to your site, blogs can be a powerful marketing tool for your business.

Social Media & Backlinking

Social media platforms such as Facebook, Instagram, and Linkedin expand your potential website reach and can create a healthy network of backlinks to your site. There are many tools out there to help analyze your existing backlink structure and allow you to identify who is referring traffic to your site. We are a fan of Ahref’s tool, which offers free and paid options for all business scales. Ready to take your social media to the next level with digital advertising? Check out our blog about Paid Social Advertising or reach out to us today!

Mobile Usability

With 4 out of 5 users browsing and shopping on their mobile devices, search engines include metrics like how fast a site loads and how easy it is to use on a mobile device to determine results and rank. If your site is not mobile optimized, you may be losing a lot of potential user engagement. To learn more about how to optimize your website for mobile usage, check out our article about mobile-first design.

As you can see, SEO is a large and complex topic with many aspects to factor in and adjust. If you are interested in improving your website performance and SEO, fill out the form below or subscribe to our blog for future tips and tricks! We are excited to help you grow your business online.


If you are interested in improving your website performance and SEO, fill out the form below or subscribe to our blog for future tips and tricks! We are excited to help you grow your business online.


Name(Required)

Josh Glovak
Josh is the Web Development Manager at Innereactive. He finds a lot of enjoyment in the puzzles and problem solving that comes with managing a web department. Josh chases that desire of making faster, cleaner, and user-friendly websites.


 

Understanding Paid Social Advertising

A complete social media plan should include both paid and organic social media strategies. Paid social media ads are a staple in marketing strategies across small and large businesses to build awareness and drive sales. Organic social media traffic is great to build engagement and loyalty but can take days to build due to site algorithms. Paid social advertising can give you an extra boost in traffic at a speed that organic posts can’t match.

What is Paid Social Advertising?

Have you ever seen a “sponsored,” “promoted,” or “ad” tag near posts on social media or a Google search? Those are examples of paid advertising. Let’s look at a few different social media platforms and how advertising on each could benefit your business! It is essential to understand that each platform offers different benefits to determine what social media platforms would best promote your business.

Facebook

Facebook provides two main advertising options for your business page, to create an ad or boost a post. The main difference between these ad types is your ability to target an audience based on geography, interests, demographics, and more.

Boosted Posts

A boosted post is one that you would post to your company’s page and pay Facebook to expand the range of the post. Facebook allows you to choose who to reach, your maximum budget, and how long to run the ad when advertising in this manner.

Facebook Ads

Creating a Facebook Ad is a great marketing tool, especially when you have a specific goal in mind because you can fully customize your ad.

Instagram

To run ads on Instagram, you will need a business profile. Lucky for you, Facebook owns Instagram, so you can manage all ads for both platforms on Facebook. Your budget will determine the Instagram ads timeline. Instagram ads focus heavily on visual content and look the same as regular posts, which are less intrusive. Instagram ads will measure the success of your ad campaign based on awareness (reach and recall) rather than follower counts, likes, or comments.

Google

Google ads are a crucial marketing tool for any business looking to get meaningful ads in front of a targeted audience. Google’s algorithm will show your ads to the right people, in the right place, at the right time, allowing businesses to reach anyone who uses Google to search for information. Google ads offer different ways of targeting your audience compared to social media sites, allowing you to target your audience based on:

  • keywords
  • location
  • time/frequency
  • or what devices to appear on.

 


If there is an area of your business you would like to grow with paid social advertising, share the details with us and we can create a proposal for you!


Name(Required)
What social media services are you interested in?(Required)
Select all that apply

Marisa Lyon
Marisa is the Finance and Marketing Manager at Innereactive and we are so grateful to have her. She enjoys helping businesses find the right solution for their marketing needs.


SEO and Social Media

Some experts have said that if content is king, distribution is queen. Building SEO and gaining credibility for your website is only possible if you create and optimize good content. There are other things you can do to distribute your content on social media and other channels, and ways that you can set up your social media pages, to help SEO as well. Continue reading

5 Ways to Optimize Your Social Pages for SEO

Search engine optimization (SEO) is when you purposefully write and create digital content so that search engines more accurately represent your company, and understand your services, reputation, and credibility. Social media doesn’t always help your website SEO because few search engines and social platforms work together to translate your Facebook page fans, for example, into an amount of popularity or credibility that is linked to your website. How you craft your social pages still matters for SEO, however, and there are five easy ways for you to optimize your social pages to boost your digital reputation. Continue reading

Responding to Online Reviews

Many online reviews won’t make the difference between a slow day and standing room only, but there’s no doubt that they can noticeably help or hurt your sales. There’s no shortage of funny stories about business owners responding to negative reviews, too. But somewhere between the good reviews and the bad, the appropriate responses and the funny ones, there is a good strategy for your online review policy. It all starts with one golden rule. Continue reading

Picking Your Social Media Wisely

social media networkIt’s pretty easy to get overwhelmed by social media options. Some sites seem to come and go so quickly that they never have a chance to gain footing, or you only hear about them when they’re already in decline. Of course Facebook is the heavy hitter, and YouTube is hugely popular but often disregarded as social media because of the reliance strictly on video content. Twitter always makes its way into the conversation, but it continues to be used by a relatively smaller number of users and may be unnecessary for businesses. Don’t get us started on the big changes for Google+. With all of that in mind, how do you decide where to focus your social media efforts? Continue reading

5 Steps to Start Content Curation for Social Media

Content curation is a phrase that marketers often use to talk about sharing content that you didn’t create to your social media. As you probably know, sharing content on your website via a blog or landing page requires you to be pretty original about what you write so that you aren’t plagiarizing or violating copyrights. Sharing on social media is much easier, however, and doesn’t require any special citation, paraphrasing, or extra time spent researching and writing. Continue reading