Search engine optimization (SEO) is when you purposefully write and create digital content so that search engines more accurately represent your company, and understand your services, reputation, and credibility. Social media doesn’t always help your website SEO because few search engines and social platforms work together to translate your Facebook page fans, for example, into an amount of popularity or credibility that is linked to your website. How you craft your social pages still matters for SEO, however, and there are five easy ways for you to optimize your social pages to boost your digital reputation. Continue reading
It’s pretty easy to get overwhelmed by social media options. Some sites seem to come and go so quickly that they never have a chance to gain footing, or you only hear about them when they’re already in decline. Of course Facebook is the heavy hitter, and YouTube is hugely popular but often disregarded as social media because of the reliance strictly on video content. Twitter always makes its way into the conversation, but it continues to be used by a relatively smaller number of users and may be unnecessary for businesses. Don’t get us started on the big changes for Google+. With all of that in mind, how do you decide where to focus your social media efforts? 