As a new business owner, did you start sending emails from a personal email account? Maybe you always had plans to get a more credible email address, but it got lost in the shuffle. If you’re still sending from your Gmail or Hotmail account, you may think, “what’s the big deal?” Our answer is trust and credibility! The email you’re sending plays a major effect in the appearance of your business.
Domain-Based Emails Build Credibility
If we asked for your initial impression of the following three emails, which one would you say was most credible or trustworthy?
We chose Miranda@westlakeveterinarian.com as the email that seemed most credible… did you? Compared to the other two email addresses, this email sends a clear message of an established and professional business. We naturally view this person as invested in their business’s growth and success.
Help Increase Marketing Results
You’re growing your brand recognition every time you email or pass out a business card with your professional email address. Sending emails with domain-based emails increases its legitimacy in the eyes of the consumer and the email providers. It can also reduce the likelihood of your sales emails being marked as junk or blocked as spam as compared to a free email address.
An Affordable Investment
Most domain-based email providers offer email accounts for a few dollars per month for each email. Don’t look at this as an unnecessary expense but as an investment in your business. Many providers offer credible domain-based emails, and you can often get them through the company hosting your domain name. Robust providers, such as Google Workspace, offer an abundance of additional benefits within their domain-based email packages.
If you’re ready to get domain-based emails set up for your business, we recommend doing it as soon as possible! This avoids needing to complete a huge undertaking of migrating the emails. As part of your marketing team, we can help set up your domain-based email and have you hitting send in no time.
Heather is the VP of Operations at Innereactive and we are lucky to have her. She has over five years of experience running an HR department and enjoys helping businesses like yours find solutions to their HR needs.