Category Archives: Website Development

What is SEO and how can I improve mine?

SEO stands for Search engine optimization, but what does it truly mean? Optimizing your site for search engines allows them to consume your site’s content as efficiently as possible, allowing new and returning traffic to find your site easier. So, where do you begin? When working with Innereactive on a website design, we will make many of these choices on your behalf to optimize your website SEO or walk you through any decisions needed. If you’re looking to set up a new site or improve on an existing site on your own, here are our tips and tricks!

New Website SEO

When establishing a new website, first sit down and determine what type of traffic you expect and outline your target audience. Narrowing down an audience will allow you to focus on the keywords that will perform best for your needs. For example, suppose you are a brick-and-mortar store looking to optimize for local users. In this case, place less emphasis on globally applicable terms and focus your keywords on geographic features coupled with your industry. (Ex: Eyecare in Detroit, Lawncare in Grand Rapids, etc)

Optimizing Existing SEO

Before making any changes to your SEO, the first step should be establishing a baseline of existing performance. Use this baseline to determine if your changes improved or hurt your site performance. A baseline can be established through a variety of metrics, the easiest being pulled from existing analytics platforms like Google Analytics or Google Search Console. Some of the more important metrics to focus on are:

  • New Users
  • Returning Users
  • Average Engagement Time
  • Keyword Results & Ranking

Using the above data points will give you insight into what drives successful performance on your website. If you plan to run a digital ad campaign, keyword results can be invaluable to provide insight into already successful search terms related to your business.

What Affects SEO Optimization?

Search engines place a lot of emphasis on data like keywords and meta descriptions to discover your website content properly. But there is much more that goes into SEO of a site! Many search engines also factor in the frequency and freshness of content, social media presence, backlinking, site mobile usability, etc. So how do you use this knowledge to your benefit?

Blogging

If your industry is suited for it, blogging can be a fantastic way to bring frequent and relevant content to your site. When recognized by search engines, this new and recurring content proves your business is still active and relevant. Coupled with driving new and returning visitors to your site, blogs can be a powerful marketing tool for your business.

Social Media & Backlinking

Social media platforms such as Facebook, Instagram, and Linkedin expand your potential website reach and can create a healthy network of backlinks to your site. There are many tools out there to help analyze your existing backlink structure and allow you to identify who is referring traffic to your site. We are a fan of Ahref’s tool, which offers free and paid options for all business scales. Ready to take your social media to the next level with digital advertising? Check out our blog about Paid Social Advertising or reach out to us today!

Mobile Usability

With 4 out of 5 users browsing and shopping on their mobile devices, search engines include metrics like how fast a site loads and how easy it is to use on a mobile device to determine results and rank. If your site is not mobile optimized, you may be losing a lot of potential user engagement. To learn more about how to optimize your website for mobile usage, check out our article about mobile-first design.

As you can see, SEO is a large and complex topic with many aspects to factor in and adjust. If you are interested in improving your website performance and SEO, fill out the form below or subscribe to our blog for future tips and tricks! We are excited to help you grow your business online.


If you are interested in improving your website performance and SEO, fill out the form below or subscribe to our blog for future tips and tricks! We are excited to help you grow your business online.


Name(Required)

Josh Glovak
Josh is the Web Development Manager at Innereactive. He finds a lot of enjoyment in the puzzles and problem solving that comes with managing a web department. Josh chases that desire of making faster, cleaner, and user-friendly websites.


 

Email Marketing Dos and Don’ts

Email marketing continues to be one of the most popular channels of communication and promotion for many companies. According to OptinMonster, 99% of people check their email inbox every day, with some even checking it 20+ times a day! So, it’s no surprise email marketing is an effective way to reach large audiences. Check out our recommended do’s and don’ts of email marketing below to ensure you don’t fatigue your email list and promote engagement in your send.
The Do's of Email Marketing

The Do’s of Email Marketing

Do Choose Quality Over Quantity

The goal of your email marketing list should not be based just on subscriber numbers. An extensive subscriber list is useless if they never open, click, or buy from you! The most important aspect of email marketing is content & engagement. Creating content that resonates with your audience will help your subscribers engage with what you are sending.

Ever heard the phrase, “less is more”? This phrase rings true even in email marketing. Instead of sending mass emails to all your subscribers, review your content and segmentation lists to ensure you are sending high-quality content first and foremost. If you notice high unsubscriber reports or low open rates, it may be time to scale back or revisit your marketing strategy.

Do Make Sure Your Emails are Clear and Concise

You might think a fancy design, GIFS, or auto-play videos are crucial to catching your audience’s attention and standing out, but the chances of everything loading correctly or quickly are slim. With users viewing your email across various devices and email clients, your cute graphic may appear as just a grey box to many users. If you are investing in heavy email marketing, we recommend partnering with an agency like us or using a tool like Sendgrid Email Testing to catch as many code-based differences as possible.

Tips for Including Videos

If you have a fantastic video that you want to share, take a screenshot and link to the actual video on your website. This tactic will increase your click-through rate, and subscribers will appreciate not having a bulky email in their inbox.

The Dont’s of Email Marketing

Don’t Blast Your Email List at the Same Time

The great thing about today’s technology is that you can set up different times when emails go out, even if you aren’t in the office. If you have customers around the country, make sure that the email blast is staggered based on their time zone and needs. For example, subscribers in New York may want to receive emails early in the morning during their commute, whereas subscribers, where you are from, might wish to have it closer to lunchtime.

Try testing out sending email blasts at different times to see how customers respond or use analytics to determine the highest open rate time for email messages.

Don’t Mislead Your Recipients

Click-bait or misleading subject lines will not only hit spam filters quickly but will also mislead your audience. Be very clear about what your marketing email includes and what action you want your subscribers to take. Avoid spammy subject lines and always welcome your call to action. Remember that email blasts require carefully organized emails to be sent at the right time to the right person.

If you need assistance writing, designing, or sending email blasts, we can help! Our team can help develop your email marketing strategy, write copy, design graphics, develop an email template, and create a personalized schedule ideal for communicating with your customers.

 


Ready to send effective emails to your audience? We can help you with everything from strategy and design, to the development and implementation of emails to successfully reach and engage your audience.


Name(Required)
What marketing services are you interested in?(Required)

Marisa Lyon
Marisa is the Finance and Marketing Manager at Innereactive, and we are so grateful to have her. She enjoys helping businesses find the right solution for their marketing needs.

 

The Importance of Mobile First Website Design

We do many things each and every day that we don’t give much thought to. One of those things is browsing the internet. Do you recall the last time you visited a web page? Was it on a mobile device or a computer?

Prevalence of Mobile Usage

As of 2021, mobile device market penetration has reached approximately 80%. This means four out of five people browse the internet on a mobile device when waking up. This statistic is important to keep in mind when designing your website.

The average user spends about three hours a day on their mobile device. This is a significant portion of your audience’s day that could be missed by neglecting to design your site with Mobile First thinking. Three hours may not seem like a lot of time at first glance. However, it accumulates to approximately 70% of all time spent on digital media. Additionally, 69% of users use their mobile devices to do product research and online shopping.

Creating a Mobile First Website

As a website owner, you can optimize your site structure using Progressive Advancement techniques. Progressive Advancement is the practice of starting with the bare essentials needed to get your users where they want to go on the mobile site and then adding structure, functionality, and complexity as you scale up to larger screens and devices.


You could miss critical customer engagement if your website doesn’t interact seamlessly with mobile devices. So, is it time for a website update?


To achieve a strong and impactful mobile experience, start by organizing your content based on its importance.

  • What information should be conveyed on all screens to all audiences?
  • What are users going to be looking for the most? This content should be placed front and center.
  • What content is more impactful when browsing on mobile vs a desktop?

By asking yourself these questions when designing your site, you can reap the benefits of an organic user experience that flows nicely between desktop and mobile devices, ultimately driving higher conversion rates of your users and customers.

Using Analytics to Improve User Experience

To truly tailor your experience to your audience, leverage website analytics tools to analyze how your users are interacting with your site. Information of this nature can assist in cutting out unnecessary elements or re-designing them to drive better engagement. Poorly laid out pages can lead to a significant drop in retention and interaction if design choices drive users away before they reach your content’s target.


At Innereactive, we optimize all websites with Mobile First design. Fill out the form below to update yours and increase engagement.


Name(Required)

Josh Glovak
Josh is the Web Development Manager at Innereactive. He finds a lot of enjoyment in the puzzles and problem solving that come with managing a web department and chasing that desire of making faster, cleaner, and user-friendly websites.


Sources
https://www.oberlo.com/blog/mobile-usage-statistics
https://medium.com/@Vincentxia77/what-is-mobile-first-design-why-its-important-how-to-make-it-7d3cf2e29d00

Let’s Talk About Website Conversion

A lot of small business owners know that they should pay attention to their web traffic and care about how many people visit their website because it can be a good way to assess your overall popularity and the quality of your content. What many business owners don’t realize is that the behavior of people on a website and how they are converting may be even more important, especially for understanding the sales funnel and metrics relating to your conversion rates. Here’s why. Continue reading