Increase Patient Loyalty and Overcome Purchasing Hesitation
Approved for: 2 ABO Credits, 2 NCLE Credits, 2 COPE-PM Credits, & 2 CPC Paraoptometric Credit
Length: 120 Minutes
Patients have more choices for purchasing than ever before. It costs five times more to attract a new patient, than to keep an existing one, yet only 18% of practices focus on existing patient retention. For this reason, eye care providers need to focus on patient retention and overcoming purchasing hesitation to be successful. This course teaches your team how to listen and identify the most common patient purchasing objections, the skills necessary to overcome their purchasing fears, and strategies to retain and build loyal relationships with patients. Learn in-office patient experience strategies, as well as techniques to increase your average selling price (ASP) and the effectiveness of your practice’s marketing. Ideal for owners, managers, opticians, and marketing professionals.