Increase Profit Seeing the Same Number of Patients
Approved for: 1 ABO Credit, 1 NCLE Credit & 1 COPE-PM Credit, 1 CPC Paraoptometric Credit
Length: 60 Minutes
It costs five times more to attract a new patient than to keep an existing one. Unfortunately, only 44 percent of practices have focused on new patient acquisition versus the 18% that focus on existing patient retention. This course illustrates how the most important marketing focus for any successful practice is to understand how retaining and building loyal relationships with patients is essential to the success of any practice. Learn in-office patient experience strategies, as well as sales training designed to increase your average selling price (ASP) and the effectiveness of your business’s marketing. Ideal for owners, managers, opticians, and marketing professionals.