Optical Marketing Smarts 5 Intelligence Strategies
Approved for: 1 hour of COPE-PM
Length: 60 Minutes

In an industry facing hyper-competition, e-commerce, and industry-threatening technological innovations, it is crucial for eye care professionals to have a handle on every aspect of their practice’s patient experience, performance, and metrics. Learn key marketing and operational strategies that will yield the profit margins and how to implement them to earn the success you deserve.