Sell Something More Profitable Than Low Price: Positioning Your Practice
Approved for: 1 ABO Credit, 1 NCLE Credit,1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
A private practice without a marketing plan or unique selling position is in a commodity-like business, where the only basis for choice is price. The result is a default strategy of becoming the “low-cost provider.” This course is designed to assist eye care professionals in determining their Unique Selling Position and provide examples of how to effectively differentiate themselves from their competition.