Stop Selling and Help Your Patients Buy
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 CPC Paraoptometric Credit & 1 COPE-PM Credit
Length: 60 Minutes
Patients don’t like to be sold, but they love to buy! The motivation behind why patients buy eyewear and contact lenses is important to understand in order to recommend the best vision solutions without being “salesy.” Why should they purchase from you versus going online to a possible cheaper alternative? This course provides insight into why people buy but also illustrates their purchasing fears that hold them back from premium eyewear lens options. The discussion will also include recommendation strategies designed to overcome patient purchasing fears and how to increase word-of-mouth testimonials about your practice.