Value Creation Strategies for Brick and Mortar Eye Care in Today’s Climate
Approved for: 2 hours of COPE-PM
Length: 60 Minutes

As technological innovation and e-commerce continues to pose increased threat to Eye Care Professionals (ECPs) and Opticians practicing in brick and mortar establishments, many are left feeling discouraged about the future prospect of this modality of practice. Couple this with the unfortunate pandemic of COVID19 and both ECPs and Opticians are faced with a new reality that will require a paradigm shift in the delivery of consumer goods and services. Fortunately, with the right strategies and implementations, ECPs and Opticians can ensure that they foster the consumer preferences and market demand and remain the preferred modality for both eye care and eyewear. With extensive expertise in consumer psychology and generational differences, Dr. Gould walks the audience through the most recent updates in the industry including the ‘COVID19 Effect’ and provides both ECPs and Opticians pro tips on how to be successful with patients and customers of all ages despite the ‘COVID19 Effect’ and current industry trends.