Warranties & Remakes: Are They Damaging Your Practice?
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Often times, if an optical professional is not comfortable presenting the features and benefits of premium lens options, they resort to selling the patient on the warranty of the lens product. In many cases, selling the “warranty” may actually damage the practice as it has shown to prevent the patient from returning to that ECP until their lens warranty has expired. This course is designed to empower opticians with the knowledge necessary to reflect on their own office warranty and remake policies in an effort to create practice growth.