10 Ways to Use Social Media to Grow Your Business
Pending Approval for 1 credit hour with ABO, NCLE, CPC, COPE, and JCAHPO
Length: 60 Minutes
Discover proven techniques to grow your business using social media. Learn how to create a social media strategy, write engaging content, implement time-saving tools, and what metrics to track to measure your ROI. Training also includes proven ways to increase your followers and engagement that will result in existing patient retention and an increase in revenue per patient.
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Create a Company Both Your Patients & Staff Love
Create a Company Both Your Patients & Staff Love
Pending Approval for 1 credit hour with ABO, NCLE, CPC and COPE
Length: 60 Minutes
Studies reveal it costs 6x more to acquire a new customer than to keep an existing one and happy patients are generated by a happy staff. Discover ways to build a positive company culture for your practice. Learn how to lead and implement change, create “can-do” attitudes, reward employees for performance and run effective team meetings while discussing KPI stats with your staff. You’ll walk away with the confidence to build your practice culture in a positive, meaningful, and profitable way so everyone benefits from the best patient care and experience.
Redefining the Patient Experience & Journey
Redefining the Patient Experience & Journey
Approved for 1 credit hour with ABO, NCLE, CPC and COPE
Length: 60 Minutes
Your practice’s relationship with patients is built over time, nourished by online and physical experiences in their journey, grounded in expectations, and confirmed through repeated interactions. Identify specific checkpoints in the patient journey and discover ways to enhance their experience at each one. Training also includes strategies for creating contactless patient interactions, how to maximize the time spent with each patient, minimize their overall time in-office, and how to properly merchandise to attract new patients, improve existing patient retention, and help patients make better purchasing decisions.
Using Key Performance Indicators to Drive Practice Growth
Using Key Performance Indicators to Drive Practice Growth
Approved for 1 credit hour with ABO, NCLE, CPC and COPE
Length: 60 Minutes
Key performance indicators (KPIs) assess the overall financial and operational efficiency and performance of a practice compared to industry averages to drive revenue and optimize cash flow. Learn which KPIs are important to track, what the numbers mean, how frequently to track them, and what can be done to improve them. Training also includes industry specific stats and information to help practices understand if they are high performing or determine areas for improvement.
Social Media 201: Advanced Tips for Growing your Audience
Social Media 201: Advanced Tips for Growing your Audience
Approved for 1 credit hour with ABO, NCLE, CPC and COPE
Length: 60 Minutes
Go beyond the basics and master advanced strategies designed to grow your social media following. Learn how to run contests, use hashtags, create engaging visuals, capture HIPAA compliant patient testimonials, and more. Training also includes instruction on the social media strategy, planning, and execution necessary to increase engagement, attract new patients, improve existing patient retention, and help patients make better purchasing decisions.
Unlock the Potential of Telemedicine for Eyecare
Unlock the Potential of Telemedicine for Eyecare
Approved for 1 credit hour with ABO, NCLE, COPE and CPC.
Length: 60 Minutes
Telemedicine is here, now, and not going anywhere. Previously limited to diabetic and other retinal screenings, the COVID-19 pandemic has changed the landscape and scope of practice forever. Learn how to unlock the potential of telemedicine technology to improve the services offered in your practice. This course includes powerful metrics on telemedicine, it’s post COVID-19 application, as well as proven solutions and strategies for software, billing, reimbursement, licensing, malpractice issues, and more.
Bring your Patients Back Quickly & Efficiently
Bring your Patients Back Quickly & Efficiently
Approved for 1 credit hour with ABO, NCLE, CPC, COPE Live or Internet Courses, NACOR and COO
Length: 60 Minutes
The eye care industry will never be the same after the COVID-19 pandemic. As practices begin to reopen, it’s important to do so safely and strategically. From sanitizing and social distancing protocols, to marketing and messaging tools, learn what you can do to bring your patients back quickly and efficiently.
Reboot your Practice: Getting Patients Back in the Chair
Reboot your Practice: Getting Patients Back in the Chair
Approved for 1 credit hour with ABO, NCLE, CPC, COPE, NACOR and COO
Length: 60 Minutes
As the country recovers from COVID-19, it’s important to plan for the future. Learn how to leverage various patient communication platforms and marketing strategies to help reboot your practice and promote the safe return of patients to your practice.
Value Creation Strategies for Brick and Mortar Eye Care in Today’s Climate
Value Creation Strategies for Brick and Mortar Eye Care in Today’s Climate
Approved for: 2 hours of COPE-PM
Length: 60 Minutes
As technological innovation and e-commerce continues to pose increased threat to Eye Care Professionals (ECPs) and Opticians practicing in brick and mortar establishments, many are left feeling discouraged about the future prospect of this modality of practice. Couple this with the unfortunate pandemic of COVID19 and both ECPs and Opticians are faced with a new reality that will require a paradigm shift in the delivery of consumer goods and services. Fortunately, with the right strategies and implementations, ECPs and Opticians can ensure that they foster the consumer preferences and market demand and remain the preferred modality for both eye care and eyewear. With extensive expertise in consumer psychology and generational differences, Dr. Gould walks the audience through the most recent updates in the industry including the ‘COVID19 Effect’ and provides both ECPs and Opticians pro tips on how to be successful with patients and customers of all ages despite the ‘COVID19 Effect’ and current industry trends.
The Art of Selling an Optometry Practice or Optical in Today’s Climate
The Art of Selling an Optometry Practice or Optical in Today’s Climate
Approved for: 1 hour of COPE-PM
Length: 60 Minutes
The difficulty of owning an optometric practice or stand alone optical has increased dramatically over the years due to a variety of factors including, but not limited to, e-commerce, technological innovation, and market consolidation. Couple this with unfortunate pandemic of COVID19 and now owners are faced with a whole new unanticipated challenge. This course provides prospective sellers through a plethora of proven strategies to ensure they have the greatest chances of selling while optimizing their sale price despite the current economic climate.