10 Ways to Use Social Media to Grow Your Business

10 Ways to Use Social Media to Grow Your Business
Pending Approval for 1 credit hour with ABO, NCLE, CPC, COPE, and JCAHPO
Length: 60 Minutes
Discover proven techniques to grow your business using social media. Learn how to create a social media strategy, write engaging content, implement time-saving tools, and what metrics to track to measure your ROI. Training also includes proven ways to increase your followers and engagement that will result in existing patient retention and an increase in revenue per patient.

Samantha Toth, ABOC, HFOAA

Samantha is a professional speaker and President of Innereactive, located in Grand Rapids, Michigan. She grew up in an optical practice with multiple family members in the industry. An ABO certified optician herself, Samantha worked as a dispensing optician for eight years, as well as managed an independent optometric practice.  During this time, she realized there were very few people, or marketing companies, that understood the unique marketing needs of the optical industry.

With a strong passion for marketing and design, Samantha pursued and completed her bachelor’s degree at Michigan State University.  In 2003, she started Innereactive, a full service marketing company that specializes in the optical industry.  Her experience as a certified optician, along with her formal marketing education has given her a unique perspective on company culture, marketing, design, social media, and website solutions for the optical industry.

In addition to consulting, Samantha lectures internationally, teaching business owners and eye care professionals proven marketing and company culture strategies that lead to more remarkable patient and customer experiences. She is an approved speaker for ABO, NCLE, AOA, JCAHPO, COPE, COO, & NACOR.

Her niche expertise led her to be named one of the “Most Influential Women in Optical,” by Vision Monday and her company was awarded Michigan’s “50 Companies to Watch” award for remarkable company growth, and the “Good for Grand Rapids” and “Good for Employees” award and honorable mention for outstanding company culture. She and her team work with laboratories, frame and lens manufacturers, and eye care practices all across the country.

Professional Certifications

  • American Board of Opticianry (ABO) Certified Optician
  • ABO Level I & II Approved Speaker
  • NCLE Level I & II Approved Speaker
  • COPE Approved Speaker (Practice Management)
  • JCAHPO Approved Speaker
  • Commission on Paraoptometric Certification Approved Speaker
  • National Alliance of Canadian Optician Regulators (NACOR) Approved Speaker
  • College of Opticians of Ontario (COO) Approved Speaker

Areas of Expertise

  • Lens Technology
  • Frame Buying
  • Inventory Management
  • Dispensing to Patients
  • Business Operations
  • Company Culture
  • Leadership & Change
  • Practice Management
  • Staff Training
  • Marketing Strategy
  • Graphic Design
  • Social Media
  • Websites

Optical Course List

For more information, or course recommendations for your upcoming event, please email our Executive Coordinator Emily or call 888.869.6675.