Create a Company Both Your Patients & Staff Love
Pending Approval for 1 credit hour with ABO, NCLE, CPC and COPE
Length: 60 Minutes
Studies reveal it costs 6x more to acquire a new customer than to keep an existing one and happy patients are generated by a happy staff. Discover ways to build a positive company culture for your practice. Learn how to lead and implement change, create “can-do” attitudes, reward employees for performance and run effective team meetings while discussing KPI stats with your staff. You’ll walk away with the confidence to build your practice culture in a positive, meaningful, and profitable way so everyone benefits from the best patient care and experience.

Redefining the Patient Experience & Journey
Approved for 1 credit hour with ABO, NCLE, CPC and COPE
Length: 60 Minutes
Your practice’s relationship with patients is built over time, nourished by online and physical experiences in their journey, grounded in expectations, and confirmed through repeated interactions. Identify specific checkpoints in the patient journey and discover ways to enhance their experience at each one. Training also includes strategies for creating contactless patient interactions, how to maximize the time spent with each patient, minimize their overall time in-office, and how to properly merchandise to attract new patients, improve existing patient retention, and help patients make better purchasing decisions.

Social Media 201: Advanced Tips for Growing your Audience
Approved for 1 credit hour with ABO, NCLE, CPC and COPE
Length: 60 Minutes
Go beyond the basics and master advanced strategies designed to grow your social media following. Learn how to run contests, use hashtags, create engaging visuals, capture HIPAA compliant patient testimonials, and more. Training also includes instruction on the social media strategy, planning, and execution necessary to increase engagement, attract new patients, improve existing patient retention, and help patients make better purchasing decisions.

Bring your Patients Back Quickly & Efficiently
Approved for 1 credit hour with ABO, NCLE, CPC, COPE Live or Internet Courses, NACOR and COO
Length: 60 Minutes

The eye care industry will never be the same after the COVID-19 pandemic. As practices begin to reopen, it’s important to do so safely and strategically. From sanitizing and social distancing protocols, to marketing and messaging tools, learn what you can do to bring your patients back quickly and efficiently.

Reboot your Practice: Getting Patients Back in the Chair
Approved for 1 credit hour with ABO, NCLE, CPC, COPE, NACOR and COO
Length: 60 Minutes

As the country recovers from COVID-19, it’s important to plan for the future. Learn how to leverage various patient communication platforms and marketing strategies to help reboot your practice and promote the safe return of patients to your practice.

Social Media 101: Setting Up for Success
Approved for 1 credit hour with ABO, NCLE, CPC, COPE, NACOR and COO
Length: 60 Minutes
Discover ways to enhance your practice’s online reputation and digital footprint. Learn how to get started on social media, the basic features and functions of each social network recommended for your practice, and how to use hashtags. Training also includes instruction for developing a social media strategy plan and the post content necessary to increase engagement, resulting in existing patient retention and increase in revenue per patient.

Increase Patient Loyalty and Overcome Purchasing Hesitation
Approved for: 2 ABO Credits, 2 NCLE Credits, 2 COPE-PM Credits, & 2 CPC Paraoptometric Credit
Length: 120 Minutes
Patients have more choices for purchasing than ever before. It costs five times more to attract a new patient, than to keep an existing one, yet only 18% of practices focus on existing patient retention. For this reason, eye care providers need to focus on patient retention and overcoming purchasing hesitation to be successful. This course teaches your team how to listen and identify the most common patient purchasing objections, the skills necessary to overcome their purchasing fears, and strategies to retain and build loyal relationships with patients. Learn in-office patient experience strategies, as well as techniques to increase your average selling price (ASP) and the effectiveness of your practice’s marketing. Ideal for owners, managers, opticians, and marketing professionals.