Sell Something More Profitable Than Low Price: Positioning Your Practice
Approved for: 1 ABO Credit, 1 NCLE Credit,1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
A private practice without a marketing plan or unique selling position is in a commodity-like business, where the only basis for choice is price. The result is a default strategy of becoming the “low-cost provider.” This course is designed to assist eye care professionals in determining their Unique Selling Position and provide examples of how to effectively differentiate themselves from their competition.
Archives
Secrets to Generating New Patients Online
Secrets to Generating New Patients Online
Approved for:1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Live Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Websites that generate new patients require more than putting up a few pages of text and pictures and hoping people visit. Knowing what your website should include and how to interact online with your patients and prospective patients is critical to your practice’s growth. This course will provide an introduction to website features designed to enhance communication with existing patients and generate new ones.
Top 10 Marketing Mistakes to Avoid
Top 10 Marketing Mistakes to Avoid
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Many eye care professionals commonly ask the question, “What do I need to do to increase my number of new patients?” Unfortunately, this question is often tied to common marketing mistakes many of the same practices are making. This course is designed to illustrate the top ten most costly marketing mistakes and provide insight on how to avoid them.
Secrets to Effective Optical Marketing
Secrets to Effective Optical Marketing
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
More than 90% of local business owners are disappointed with the results they get from their marketing. Yet close to the same amount of business owners do the same thing over and over and expect a different result. This course is designed to convert marketing skeptics into believers by teaching them easy-to-implement marketing secrets that will provide optical professionals with a competitive edge.
Increasing Capture Rate, One Patient at a Time
Increasing Capture Rate, One Patient at a Time
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Whether you’re considering the addition of an optical dispensary, or seeking to improve one that is already in operation this course is essential. Learn strategies design to help integrate the medical eye examination and the optical dispensary into one seamless business rather than two operating as separate entities. This course provides guidance on creating a team environment where the staff’s ultimate goal is patient care excellence. Don’t miss this opportunity to learn how each member of your staff can contribute to enhance the overall patient experience and your practice’s growth.
Combating Online Eyeglass Sales
Combating Online Eyeglass Sales
Approved for 1 credit hour with ABO, NCLE, CPC, COPE Live or Internet Courses, NACOR and COO
Length: 60 Minutes
Competing with online retailers is becoming a challenge for many eye care professionals. This presentation provides first-hand insight into the online patient purchasing process and pricing available from top online retailers. Learn about the four pillars of marketing, how to implement important messaging throughout the patient journey, and tips for how to differentiate yourself from the competition to prevent patients from walking out the door with their Rx.
The Future of Social Media: What’s Now & What’s New
The Future of Social Media: What’s Now & What’s New
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
You’ve heard of Facebook, Instagram, and Twitter, but how about Latergramme, LinkedIn, and Periscope? Using social media is a daily habit for many individuals regardless of age, and the benefits go far beyond its “friend-making” and “tweet-worthy” features. Bring your smart phone, tablet, or laptop for hands-on, indispensable tips for using various social media networks to connect with and influence patients, as well as increase revenues. Great for marketing managers, practice owners and anyone engaged in social media efforts.
Responding to Online Patient Reviews
Responding to Online Patient Reviews
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Learn how great practices respond to the good, the bad and the funny reviews on their Yelp, Facebook, and other social media pages. Sometimes the best way to learn is by hearing from your peers. This course will highlight several great review responses from business owners across the country both in optical, and outside our industry. We’ll show you how to tackle negative reviews, promote more positive reviews, and provide strategy on how to drive more patients online to leave reviews. This course is ideal for a novice all the way to an expert at social media.
Creating Remarkable Patient Experiences
Creating Remarkable Patient Experiences
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
While most practices talk about the importance of taking care of their patients and their focus on customer service, very few REALLY create and deliver remarkable patient experiences. A remarkable experience is so different that anything else a patient has encountered that it makes them want to tell their friends and or family about it. Word-of-mouth referrals are the most powerful form of advertising. This course will step through each touch point of a patient’s visit with your practice, and provide strategies and tactics to transform each touch point into something remarkable. You’ll learn how taking a fresh look at those you have the privilege to serve can change everything.
Strategies for Marketing in a Digital World
Strategies for Marketing in a Digital World
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Marketing is fundamentally changing. Never before has it been so important to evaluate the money you’re spending on advertising and measure the results you’re achieving. While in-office brochures and printed PDFs are important, if you are relying only on these tactics, you’re missing out on the excellent opportunities the digital world has presented for connecting with and educating your patients. From email marketing and texting, to social media, websites and a marketing plan, now is the time for eye care professionals to rethink, experiment and innovate the way they market their practices. This course is designed to provide you with proven strategies and tools to help you achieve your practice growth goals.