Warranties & Remakes: Are They Damaging Your Practice?
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Often times, if an optical professional is not comfortable presenting the features and benefits of premium lens options, they resort to selling the patient on the warranty of the lens product. In many cases, selling the “warranty” may actually damage the practice as it has shown to prevent the patient from returning to that ECP until their lens warranty has expired. This course is designed to empower opticians with the knowledge necessary to reflect on their own office warranty and remake policies in an effort to create practice growth.
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Sell Something More Profitable Than Low Price: Positioning Your Practice
Sell Something More Profitable Than Low Price: Positioning Your Practice
Approved for: 1 ABO Credit, 1 NCLE Credit,1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
A private practice without a marketing plan or unique selling position is in a commodity-like business, where the only basis for choice is price. The result is a default strategy of becoming the “low-cost provider.” This course is designed to assist eye care professionals in determining their Unique Selling Position and provide examples of how to effectively differentiate themselves from their competition.
Secrets to Generating New Patients Online
Secrets to Generating New Patients Online
Approved for:1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Live Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Websites that generate new patients require more than putting up a few pages of text and pictures and hoping people visit. Knowing what your website should include and how to interact online with your patients and prospective patients is critical to your practice’s growth. This course will provide an introduction to website features designed to enhance communication with existing patients and generate new ones.
Beyond Clear – Five Latest Innovations in Photochromic Lens Technology
Beyond Clear – Five Latest Innovations in Photochromic Lens Technology
Approved for: 1 ABO Credit
Length: 60 Minutes
Despite incredible advances in technology and availability, many eye care professionals still perceive the performance of photochromic lenses as they did 5, 10, or even 15 years ago. Advances in visible light activation, variable polarization, production processes, and testing methods have led to an expansion in photochromic availability in lens materials, designs, and colors as well as unique performance capabilities unheard of just a few years ago.
Making the Impossible Possible. Transitions® VantageTM Lenses with Variable Polarization
Making the Impossible Possible. Transitions® VantageTM Lenses with Variable Polarization
Approved for: 1 ABO Credit
Length: 60 Minutes
Light is essential to vision. By controlling the amount of light, direction of light and color of light that reaches the eye, eye care professionals can enhance vision in powerful ways. For the first time ever, new technology enables us to prescribe a lens to a patient that helps their eyes do something it cannot to on its own with Transitions® VantageTM lenses; the first ever variable polarizing photochromic lens. This course illustrates the new technology behind this lens and illustrates how to provide a superior wearer experience and increase patient satisfaction by understanding how these products work, how they address glare and how to position the right product to the right patient.
Top 10 Marketing Mistakes to Avoid
Top 10 Marketing Mistakes to Avoid
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Many eye care professionals commonly ask the question, “What do I need to do to increase my number of new patients?” Unfortunately, this question is often tied to common marketing mistakes many of the same practices are making. This course is designed to illustrate the top ten most costly marketing mistakes and provide insight on how to avoid them.
Secrets to Effective Optical Marketing
Secrets to Effective Optical Marketing
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
More than 90% of local business owners are disappointed with the results they get from their marketing. Yet close to the same amount of business owners do the same thing over and over and expect a different result. This course is designed to convert marketing skeptics into believers by teaching them easy-to-implement marketing secrets that will provide optical professionals with a competitive edge.
Increasing Capture Rate, One Patient at a Time
Increasing Capture Rate, One Patient at a Time
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Whether you’re considering the addition of an optical dispensary, or seeking to improve one that is already in operation this course is essential. Learn strategies design to help integrate the medical eye examination and the optical dispensary into one seamless business rather than two operating as separate entities. This course provides guidance on creating a team environment where the staff’s ultimate goal is patient care excellence. Don’t miss this opportunity to learn how each member of your staff can contribute to enhance the overall patient experience and your practice’s growth.
Combating Online Eyeglass Sales
Combating Online Eyeglass Sales
Approved for 1 credit hour with ABO, NCLE, CPC, COPE Live or Internet Courses, NACOR and COO
Length: 60 Minutes
Competing with online retailers is becoming a challenge for many eye care professionals. This presentation provides first-hand insight into the online patient purchasing process and pricing available from top online retailers. Learn about the four pillars of marketing, how to implement important messaging throughout the patient journey, and tips for how to differentiate yourself from the competition to prevent patients from walking out the door with their Rx.
Secrets to Leading & Implementing Change
Secrets to Leading & Implementing Change
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Whether you’re introducing a new product or updating processes in your office, introducing and implementing change is an uphill battle. No matter how necessary the change or how seemingly evident the need, change demands continuous hard work and a different way of thinking about processes and company culture. Leaders must find ways to help their team see the need for change and then inspire them to move toward it with confidence and urgency. This course is designed to help eye care professionals understand specific strategies to overcome the difficulties involved with implementing change in their practices.