Archives

Secrets to Generating New Patients Online

Secrets to Generating New Patients Online
Approved for:1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Live Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Websites that generate new patients require more than putting up a few pages of text and pictures and hoping people visit. Knowing what your website should include and how to interact online with your patients and prospective patients is critical to your practice’s growth. This course will provide an introduction to website features designed to enhance communication with existing patients and generate new ones.

Top 10 Marketing Mistakes to Avoid

Top 10 Marketing Mistakes to Avoid
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Many eye care professionals commonly ask the question, “What do I need to do to increase my number of new patients?” Unfortunately, this question is often tied to common marketing mistakes many of the same practices are making. This course is designed to illustrate the top ten most costly marketing mistakes and provide insight on how to avoid them.

Secrets to Effective Optical Marketing

Secrets to Effective Optical Marketing
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
More than 90% of local business owners are disappointed with the results they get from their marketing. Yet close to the same amount of business owners do the same thing over and over and expect a different result. This course is designed to convert marketing skeptics into believers by teaching them easy-to-implement marketing secrets that will provide optical professionals with a competitive edge.

The Future of Social Media: What’s Now & What’s New

The Future of Social Media: What’s Now & What’s New
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
You’ve heard of Facebook, Instagram, and Twitter, but how about Latergramme, LinkedIn, and Periscope? Using social media is a daily habit for many individuals regardless of age, and the benefits go far beyond its “friend-making” and “tweet-worthy” features. Bring your smart phone, tablet, or laptop for hands-on, indispensable tips for using various social media networks to connect with and influence patients, as well as increase revenues. Great for marketing managers, practice owners and anyone engaged in social media efforts.

Responding to Online Patient Reviews

Responding to Online Patient Reviews
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Learn how great practices respond to the good, the bad and the funny reviews on their Yelp, Facebook, and other social media pages. Sometimes the best way to learn is by hearing from your peers. This course will highlight several great review responses from business owners across the country both in optical, and outside our industry. We’ll show you how to tackle negative reviews, promote more positive reviews, and provide strategy on how to drive more patients online to leave reviews. This course is ideal for a novice all the way to an expert at social media.

Strategies for Marketing in a Digital World

Strategies for Marketing in a Digital World
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Marketing is fundamentally changing. Never before has it been so important to evaluate the money you’re spending on advertising and measure the results you’re achieving. While in-office brochures and printed PDFs are important, if you are relying only on these tactics, you’re missing out on the excellent opportunities the digital world has presented for connecting with and educating your patients. From email marketing and texting, to social media, websites and a marketing plan, now is the time for eye care professionals to rethink, experiment and innovate the way they market their practices. This course is designed to provide you with proven strategies and tools to help you achieve your practice growth goals.