North Focus UniversitySoderberg
Create a name and identity makeover for an optical industry event. Design all marketing materials, signage, and print materials for the event. Also managed all event planning & execution tasks.

We created a name that represented where the event takes place along with referencing the old brand to keep continuity and continue developing the reputation for knowledge and insight. We designed a logo based on the new name, and developed materials with a directional theme.

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