Solomon Gould, O.D., M.B.A.

Dr. Gould is a professional speaker, practice management consultant, author and practice owner of two private practice in the Twin Cities. As a 4th generation optometrist with over 15 years of consulting experience for both the private and public sectors, Dr. Gould brings an unforeseen depth of knowledge, experience and insight to the industry. To date, Dr. Gould has helped elevate over 40 practices and large-scale private equity-based firms in the ophthalmic industry to their fullest potential. When not serving his patients or presenting, Dr. Gould enjoys writing articles on Practice Management for various business and clinical platforms.

Dr. Gould completed his undergraduate training at Luther College in Decorah, IA where he triple majored in Biology, Chemistry and Spanish. Dr. Gould then completed his Doctorate of Optometry at the New England College of Optometry in Boston, MA. To further cement his passion for business, Dr. Gould completed his M.B.A. at Southern New Hampshire University with an emphasis in Healthcare Administration.

With a contagious positive energy, Dr. Gould takes his audience members on a joy ride with his self-proclaimed ‘comical’ humor, industry analytics, knowledge and foresight. Dr. Gould incorporates his extensive background and passion for both consumer psychology and generational differences into all of his courses to ensure all audience members walk away with directly applicable success strategies. Be careful, as he is known to stroll into the crowd and even sit next to audience members if warranted in order to captivate the audience.

During his spare time, Dr. Gould enjoys participating in Spartan competitions nationwide, learning new languages, spending time with his family, traveling, and being out on the many wonderful lakes of Minnesota.

Professional Certifications

  • Doctor of Optometry
  • Masters in Business Administration (emphasis in Health Care Administration)
  • COPE Approved Speaker

Areas of Expertise

  • Practice Management
  • Operations
  • Competitive Strategy
  • Mergers & Acquisitions
  • Exit Strategy
  • Financial Forecasting
  • Company Culture and Human Resources
  • Leadership and Innovation
  • Staff Development

Optical Course List

For more information, or course recommendations for your upcoming event, please email our Executive Coordinator Emily or call 888.869.6675.

Search by Certification

  • Using Key Performance Indicators to Drive Practice Growth
    Approved for 1 credit hour with ABO, NCLE, CPC and COPE
    Length: 60 Minutes
    Key performance indicators (KPIs) assess the overall financial and operational efficiency and performance of a practice compared to industry averages to drive revenue and optimize cash flow. Learn which KPIs are important to track, what the numbers mean, how frequently to track them, and what can be done to improve them. Training also includes industry specific stats and information to help practices understand if they are high performing or determine areas for improvement.

  • Unlock the Potential of Telemedicine for Eyecare
    Approved for 1 credit hour with ABO, NCLE, COPE and CPC.
    Length: 60 Minutes

    Telemedicine is here, now, and not going anywhere. Previously limited to diabetic and other retinal screenings, the COVID-19 pandemic has changed the landscape and scope of practice forever. Learn how to unlock the potential of telemedicine technology to improve the services offered in your practice. This course includes powerful metrics on telemedicine, it’s post COVID-19 application, as well as proven solutions and strategies for software, billing, reimbursement, licensing, malpractice issues, and more.

  • Value Creation Strategies for Brick and Mortar Eye Care in Today’s Climate
    Approved for: 2 hours of COPE-PM
    Length: 60 Minutes

    As technological innovation and e-commerce continues to pose increased threat to Eye Care Professionals (ECPs) and Opticians practicing in brick and mortar establishments, many are left feeling discouraged about the future prospect of this modality of practice. Couple this with the unfortunate pandemic of COVID19 and both ECPs and Opticians are faced with a new reality that will require a paradigm shift in the delivery of consumer goods and services. Fortunately, with the right strategies and implementations, ECPs and Opticians can ensure that they foster the consumer preferences and market demand and remain the preferred modality for both eye care and eyewear. With extensive expertise in consumer psychology and generational differences, Dr. Gould walks the audience through the most recent updates in the industry including the ‘COVID19 Effect’ and provides both ECPs and Opticians pro tips on how to be successful with patients and customers of all ages despite the ‘COVID19 Effect’ and current industry trends.

  • The Art of Selling an Optometry Practice or Optical in Today’s Climate
    Approved for: 1 hour of COPE-PM
    Length: 60 Minutes

    The difficulty of owning an optometric practice or stand alone optical has increased dramatically over the years due to a variety of factors including, but not limited to, e-commerce, technological innovation, and market consolidation. Couple this with unfortunate pandemic of COVID19 and now owners are faced with a whole new unanticipated challenge. This course provides prospective sellers through a plethora of proven strategies to ensure they have the greatest chances of selling while optimizing their sale price despite the current economic climate.

  • The Art of Buying an Optometry Practice or Optical in Today’s Climate
    Approved for: 1 hour of COPE-PM
    Length: 60 Minutes

    The pursuit and dream of entrepreneurship and owning an optometry practice or optical is not for everyone. Market consolidation, e-commerce, and technological innovation have all increased the competitive landscape. The unfortunate COVID19 pandemic has rocked the economic climate leaving many to ponder the short and long-term effects. Fortunately, despite these challenges the eye care and eyewear industries are on the rise due a variety of factors including, but not limited to, increased aging and generational preferences. Additionally, the payoff for this incredible pathway is invaluable and only bound to get better with time. This course provides prospective buyers with updated metrics and projections for both the eye care and eyewear industries and arms them with both short and long-term strategies and implementations to ensure they secure the best practice at the right price.

  • The 2020 ECP and Optician Practice Re-Boot
    Approved for: 1 hour of COPE-PM
    Length: 60 Minutes

    The year 2020 has proven to be more than anyone could have anticipated. The unfortunate pandemic of COVID19 has shifted both ECPs and Opticians alike in a position warranting an urgent need for a paradigm shift in both goods and service delivery. This rapid fire one-hour course arms both ECPs and Opticians with directly applicable strategies and implementations to ensure both short-term survival and long-term success in the new marketplace ‘normal.’

  • Optical Marketing Smarts 5 Intelligence Strategies
    Approved for: 1 hour of COPE-PM
    Length: 60 Minutes

    In an industry facing hyper-competition, e-commerce, and industry-threatening technological innovations, it is crucial for eye care professionals to have a handle on every aspect of their practice’s patient experience, performance, and metrics. Learn key marketing and operational strategies that will yield the profit margins and how to implement them to earn the success you deserve.

  • How to Diversify and Make Your Practice Profitable
    Approved for: 1 hour of COPE-PM
    Length: 60 Minutes

    The landscape of optometry has evolved from a stagnant realm of reactive and focused therapy to prophylactic and wholistic care. As a consequence, the clinical approach must adapt accordingly. With the right operational oversight, this can lend to increased practice revenue and better patient outcomes.

  • Survival Guide for Modern Day ECPs in the Canadian Market
    Approved for: 1 COPE Credit
    Length: 60 Minutes
    This ‘elephant in the room’ presentation will not only awake the audience with a highly anticipated and concomitantly avoided topic but will quickly, following the awakening, alleviate the anxiety with some innovative operational and financial strategies to ‘ease the impact’ and provide every ECP with the greatest chance for success in the market place.

    Notes: Combination of (1) Political Realities of ECPs (scope of practice, reimbursement, etc) and (2) Financial and Operational Preparation for Managed Health Care