We do many things each and every day that we don’t give much thought to. One of those things is browsing the internet. Do you recall the last time you visited a web page? Was it on a mobile device or a computer?
Prevalence of Mobile Usage
As of 2021, mobile device market penetration has reached approximately 80%. This means four out of five people browse the internet on a mobile device when waking up. This statistic is important to keep in mind when designing your website.
The average user spends about three hours a day on their mobile device. This is a significant portion of your audience’s day that could be missed by neglecting to design your site with Mobile First thinking. Three hours may not seem like a lot of time at first glance. However, it accumulates to approximately 70% of all time spent on digital media. Additionally, 69% of users use their mobile devices to do product research and online shopping.
Creating a Mobile First Website
As a website owner, you can optimize your site structure using Progressive Advancement techniques. Progressive Advancement is the practice of starting with the bare essentials needed to get your users where they want to go on the mobile site and then adding structure, functionality, and complexity as you scale up to larger screens and devices.
You could miss critical customer engagement if your website doesn’t interact seamlessly with mobile devices. So, is it time for a website update?
To achieve a strong and impactful mobile experience, start by organizing your content based on its importance.
- What information should be conveyed on all screens to all audiences?
- What are users going to be looking for the most? This content should be placed front and center.
- What content is more impactful when browsing on mobile vs a desktop?
By asking yourself these questions when designing your site, you can reap the benefits of an organic user experience that flows nicely between desktop and mobile devices, ultimately driving higher conversion rates of your users and customers.
Using Analytics to Improve User Experience
To truly tailor your experience to your audience, leverage website analytics tools to analyze how your users are interacting with your site. Information of this nature can assist in cutting out unnecessary elements or re-designing them to drive better engagement. Poorly laid out pages can lead to a significant drop in retention and interaction if design choices drive users away before they reach your content’s target.
At Innereactive, we optimize all websites with Mobile First design. Fill out the form below to update yours and increase engagement.
Josh is the Web Development Manager at Innereactive. He finds a lot of enjoyment in the puzzles and problem solving that come with managing a web department and chasing that desire of making faster, cleaner, and user-friendly websites.