Samantha Toth
Marketing Rockstar (President)
Samantha grew up in an optical practice with multiple family members in the industry. An ABO certified optician herself, Samantha worked as a dispensing optician for eight years, as well as managed an independent optometric practice. During this time, she realized there were very few people, or marketing firms, that understood the unique marketing needs of the optical industry.
With a strong passion for marketing and design, Samantha pursued and completed her bachelor’s degree at Michigan State University. In 2003, she started Innereactive Media, a full service advertising agency and digital marketing company.
Her experience as a certified optician, along with her formal marketing education has given her a unique perspective on marketing, design, and website solutions for the eye care industry and as a result, she and her team work with a number of clients in the eye care and optical field.
Samantha is an ABO, NCLE, AOA, JCAHPO, and COPE approved speaker and she lectures Internationally teaching owners and managers best practices for marketing their business. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” and her company was named one of Michigan’s Top 50 Companies to Watch. She and her team work with frame and lens manufacturers, laboratories, eye care practices, as well as other industries across the country.
In between flights and lectures, Samantha always finds time to indulge in her intense love for sports and thoroughbred racing on the nearest screen. When at her home, she loves to hike and spend time with her friends and family.
616-216-2008 | Email Samantha
Heather Morrison
Operations Alchemist (VP of Operations)
While attaining a degree from Aquinas College, Heather worked as an administrative assistant at her local eye care practice. The knowledge gained from this experience, along with her organizational, problem solving, and process improvement skills make her a great addition to the Innereactive team.
Although she joined the team as an Innexus Specialist, her dedication to personal and professional development has allowed her to grow into Innereactive’s VP of Operations. In addition to helping our clients make sure their projects are running smoothly, Heather ensures our office is fully functional. She works toward creating a company culture that encourages idea sharing, adapts easily to change, and inspires employees to do their finest work on every project.
Outside of work, Heather enjoys reading, hiking, gardening, and spending time with family and friends. She is quick to make recommendations for great books and great local trails if you are interested.
616-419-3393 | Email Heather
Marie Wiewiora
Digital Dynamo (VP of Client Relations)
With a passion for art and design, Marie naturally grew into the marketing industry and has held various roles over the years. As a Graphic Designer, Account Manager, and Customer Experience Director, Marie has always enjoyed working directly with clients to develop creative solutions and designs.
As VP of Client Relations, Marie has connected all her experience into a single role to provide quality solutions for all Innereactive clients and lead the team to do the same. She enjoys the challenge of learning, testing, and seeing results as the digital marketing industry continues to change.
Marie loves everything green. Well, except the color. Her family is always striving to find the next sustainable habit to add to their rain barrel and garden collection! They love the outdoors and are always itching to go on their next wilderness adventure.
616-419-3462 | Email Marie
Marisa Lyon
Finance and Marketing Manager
Marisa is originally from Flint, Michigan, just a few hours from Innreactive’s home base in Grand Rapids. Opposite of what you might imagine from someone in love with numbers, she is very bubbly, personable, and never caught without a smile on her face!
After graduating from Michigan State University with a degree in Finance from the Eli Broad College of Business, Marisa joined the Innereactive team. She believes that to live a happy life, you must have balance! This created a perfect opportunity to join the team as she will be the woman behind the curtain and make sure our accounts are balanced.
Outside of work, Marisa enjoys being around family and friends, hanging out in a hammock, and taking her dog to the dog park.
616-682-7746 | Email Marisa