CHERRY OPTICAL LAB
THE CHALLENGE
Cherry Optical Lab is one of the world’s leading manufacturers of eyeglass lenses. They are obsessed with making two things; the world’s best lenses and the the world’s happiest humans. They pride themselves on being the most innovative, service-driven optical laboratory that supports the customers who support them. While product training is easily accessible by their eye care practitioner customers, professional development on topics like company culture, employee retention, and improving the patient experience is hard to come by.
THE SOLUTION
To overcome this challenge, Cherry Optical Lab hired Innereactive to develop two continuing-education-approved presentations for a national training tour. Beginning in 2023, Innereactive worked closely with Cherry’s team to plan intimate, peer-to-peer training events in each sales representative’s territory. Innereactive’s event team assisted with event marketing, performed venue research and selection, food and beverage menus, coordinated for A/V requirements, handled attendee RSVPs, and the printing of name badges and table tents. In addition to the professional speaker, Samantha Toth, ABOC, Innereactive also provided an event coordinator who managed the onsite event details and processed and distributed all continuing education credits.
These events were a huge hit, creating a buzz around Cherry Optical Lab and helping existing and prospective customers see the difference working with their company can make.
TOOLS USED
- Event Planning
- Event Management
- CE Credit Fulfillment
- Onsite CE Proctor
- Training Program Development
- Professional Speaker, Samantha Toth, ABOC