Innereactive Media was established on April 22, 2003 by Samantha Toth. Samantha was raised in an optical family, which includes three optometrists, a national sales manager for a large frame company and a certified optician. She too spent eight years working as an ABO certified optician in the Grand Rapids area. Her passion for marketing led her to pursue a BA degree from Michigan State University and ultimately start Innereactive Media to provide custom marketing solutions for the optical industry and other small to medium sized businesses.

Two short years later the growing demand for graphic design and marketing services created the need for additional staff and a seemingly shrinking amount of office space. The Innereactive team relocated to Ada, Michigan. One year later, with more staff joining the team, the office was expanded by an additional 1200 square feet.

In February 2013, Innereactive Media moved to an even larger location in Grand Rapids, Michigan. In 2016, the team grew to fourteen staff members including marketing strategists, graphic designers, web developers, business development and project management specialists. Aside from being experts in their field, all Innereactive Media employees have been fully trained in optical, right down to lens designs and treatments. Meet our team here!

Thank you for learning more about the history of Innereactive Media! For information regarding our services, give us a call today! We look forward to speaking with you.