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PRESENTATIONS THAT DRIVE RESULTS

A dynamic, professionally trained speaker delivering the right message makes a difference at any planned event. Samantha Toth, ABOC is one of the most sought-after speakers in her areas of expertise because of her unique perspective, unforgettable stories, and proven results. She’s high-energy, passionate, and shares specific strategies attendees can use immediately. Whether experienced owners, first-time managers, or customer service, Samantha inspires audiences to think differently and implement change.

Reach out to learn more about our in-depth customized presentation process and why Samantha’s clients say her presentation was “exactly what they needed!”

From 20 executives in a boardroom to 1,000+ attendees in an amphitheater, Samantha is sure to captivate and inspire your audience.

“Very enthusiastic and genuine. Great advice for customer service and being a leader.”

Jessica Jackson, OD, Superior Eye Health
Marquette, MI

“I feel Samantha has a unique perspective, seeing practice issues from differing experiences. This is a valuable asset to practices looking to improve their in-office experiences and internal operations.”

Rick Peterson, OD, Absolute Vision Care
Chicago, IL

“Her passion/enthusiasm are appreciated and contagious.”

Denice Kelly, OD, Northwest Optometric Associates
Chicago, IL

“Samantha was not only knowledgeable, but she was passionate about what she spoke about. She was understanding in being relatable. She spoke with compassion!”

Agnes Hui, Agnes Vision of Wellesley
Providence, RI

“Samantha was extremely passionate about her work, but also understood the importance of the points she was making and how they should not be something that can be implemented overnight. I appreciated her use of case studies to show these ideas can happen.”

Allyson Tebon, BayCare Clinic Eye Specialists
Green Bay, WI

“Great ideas and passionate about what she is speaking on. High energy!”

Sandy Sieloff, ABO, Oneida Eyecare
Green Bay, WI

ABOUT

SAMANTHA TOTH, ABOC

Samantha Toth, ABOC, is a professional speaker, industry strategist, and President of Innereactive, a Grand Rapids, Michigan-based marketing agency.

She grew up in an optical practice, surrounded by family members who dedicated their careers to patient care. As an ABO-certified optician, Samantha spent eight years as a dispensing optician and managed an independent optometric practice. During those years, while serving patients and leading teams, she recognized a significant gap. Very few marketing professionals truly understood the unique intersection of healthcare, retail, service, and trust that defines the optical industry.

Determined to bridge that gap, Samantha pursued her bachelor’s degree at Michigan State University and combined her clinical experience with formal marketing education. In 2003, she founded Innereactive with a clear mission to help eye care professionals build brands and cultures as strong as the care they provide.

Today, Samantha strategizes with laboratories, manufacturers, retailers, and private practices across the country to elevate brand strategy, patient experience, and company culture. Her work centers on the simple belief that remarkable customer experiences don’t happen by accident. They are intentionally designed.

In addition to consulting, Samantha lectures internationally, teaching proven marketing, leadership, and culture strategies that help business owners create measurable growth and meaningful impact. She is an approved speaker for ABO, NCLE, AOA, JCAHPO, COPE, COO, and NACOR.

Her niche expertise earned her recognition as one of Vision Monday’s “Most Influential Women in Optical.” Under her leadership, Innereactive has been honored with Michigan’s “50 Companies to Watch” award for remarkable company growth, the “Good for Grand Rapids” award, and the “Good for Employees” honorable mention for outstanding company culture.

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Professional Certifications

  • Certified Optician, American Board of Opticianry
  • ABO Speaker, Technical Level I & II
  • NCLE Speaker, Technical Level I & II
  • NY State Opticianry, Approved Speaker
  • FL State Opticianry, Approved Speaker
  • CPC Speaker, Commission on Paraoptometric Certification
  • COPE Speaker, Practice Management
  • NACOR Speaker, National Alliance of Canadian Optician Regulators
  • COO Speaker, College of Opticians of Ontario
  • iJCAHPO Speaker, International Joint Commission on Allied Health Personnel in Ophthalmology

Areas of Training Expertise

  • Customer Experience
  • Company Culture
  • Leadership & Implementing Change
  • Training Curriculum Development
  • Practice Management
  • Business Operations
  • Sales
  • Marketing Strategy
  • Social Media
  • Digital Advertising
  • Lens Technology
  • Frame Buying & Merchandising

Work Happy: The Culture Behind Memorable Experiences, 1 hour

This course is approved for continuing education by ABO, NCLE and FL Opticianry.
This course is pending approval by CPC, COPE, and NY State Opticians.

Exceeding patient expectations starts with a thriving team. This course explores how cultivating a strong company culture leads to improved patient outcomes, increased employee satisfaction, and enhanced overall practice performance. You’ll learn how to align values, motivate your team, and lead with purpose. Happy teams = loyal patients, and at the end of the day, every memorable patient experience starts with people who love where they work.

Prescription to Purchase: Increasing Capture Rate, 1 hour

This course is approved for continuing education by ABO, NCLE and FL Opticianry.
This course is pending approval by CPC, COPE, and NY State Opticians.

Increase your optical capture rate with proven strategies that connect clinical care to confident eyewear recommendations. This course explores the impact of doctor-to-optician hand-offs, value-based communication, and objection-handling techniques that improve patient trust and purchasing decisions. Ideal for optometrists, opticians, and optical teams, you’ll learn how to turn prescriptions into purchases while delivering a seamless, patient-centered experience that supports practice growth.

Engineering Memorable Experiences at Every Touchpoint, 1 hour

This course is approved for continuing education by ABO, NCLE and FL Opticianry.
This course is pending approval by CPC, COPE, and NY State Opticians.

Today’s patients expect more than good service—they expect to feel seen, valued, and cared for at every step. This course will help you design intentional, loyalty-building experiences by identifying patient types, closing the expectation gap, and elevating each interaction. Learn how to turn ordinary moments into powerful brand impressions that drive satisfaction, referrals, and long-term retention.

Engineering Memorable Experiences at Every Touchpoint, 2 hours

This course is approved for continuing education by ABO, NCLE , FL Opticianry, and CPC.
This course is pending approval by COPE, and NY State Opticians.

Today’s patients expect more than good service—they expect to feel seen, valued, and cared for at every step. This course will help you design intentional, loyalty-building experiences by identifying patient types, closing the expectation gap, and elevating each interaction. Learn how to turn ordinary moments into powerful brand impressions that drive satisfaction, referrals, and long-term retention.

Mastering SWOT for Practice Growth, 1 hour

This course is approved for continuing education by ABO, NCLE and FL Opticianry.
This course is pending approval by CPC, COPE, and NY State Opticians.

Unlock your team’s potential with a fresh perspective. This course introduces a powerful, practice-wide approach to growth using SWOT analysis. Identify what’s working, what’s holding you back, and where your biggest opportunities lie—then turn those insights into action. Designed for every role in the practice, this session provides clear steps to align your team, elevate the patient experience, and lead with greater purpose.

From Insurance to Independence: Reclaim Your Profitability, 1 hour

This course is pending approval by ABO, NCLE, CPC, COPE, FL Opticianry and NY State Opticians.

Managed vision care can limit profitability, control choices, and drain resources. This course will teach you how to evaluate real reimbursement data, calculate write-offs, and identify where you’re losing revenue. Learn how to engage your team, communicate with patients, and take strategic steps toward reducing insurance dependency, so you can build a more profitable, independent, and sustainable practice.

From Story to Strategy: Marketing Your Practice, 1 hour

This course is approved for continuing education by ABO, NCLE and FL Opticianry.
This course is pending approval by CPC, COPE, and NY State Opticians.

Your brand is more than a logo. It’s the story patients remember and the reason they choose you. This course teaches eye care professionals how to define their brand, craft a compelling story, and utilize digital tools such as social media, websites, and online advertising to attract new patients. Learn practical strategies to increase visibility, build trust, and grow your practice in a competitive, digital-first world.

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Reach out to learn more about our customized presentation process and why Samantha’s clients say her presentation was “exactly what they needed!”

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