Create a Company Both Your Patients & Staff Love
Pending Approval for 1 credit hour with ABO, NCLE, CPC and COPE
Length: 60 Minutes
Studies reveal it costs 6x more to acquire a new customer than to keep an existing one and happy patients are generated by a happy staff. Discover ways to build a positive company culture for your practice. Learn how to lead and implement change, create “can-do” attitudes, reward employees for performance and run effective team meetings while discussing KPI stats with your staff. You’ll walk away with the confidence to build your practice culture in a positive, meaningful, and profitable way so everyone benefits from the best patient care and experience.

Redefining the Patient Experience & Journey
Approved for 1 credit hour with ABO, NCLE, CPC and COPE
Length: 60 Minutes
Your practice’s relationship with patients is built over time, nourished by online and physical experiences in their journey, grounded in expectations, and confirmed through repeated interactions. Identify specific checkpoints in the patient journey and discover ways to enhance their experience at each one. Training also includes strategies for creating contactless patient interactions, how to maximize the time spent with each patient, minimize their overall time in-office, and how to properly merchandise to attract new patients, improve existing patient retention, and help patients make better purchasing decisions.

Social Media 201: Advanced Tips for Growing your Audience
Approved for 1 credit hour with ABO, NCLE, CPC and COPE
Length: 60 Minutes
Go beyond the basics and master advanced strategies designed to grow your social media following. Learn how to run contests, use hashtags, create engaging visuals, capture HIPAA compliant patient testimonials, and more. Training also includes instruction on the social media strategy, planning, and execution necessary to increase engagement, attract new patients, improve existing patient retention, and help patients make better purchasing decisions.

Bring your Patients Back Quickly & Efficiently
Approved for 1 credit hour with ABO, NCLE, CPC, COPE Live or Internet Courses, NACOR and COO
Length: 60 Minutes

The eye care industry will never be the same after the COVID-19 pandemic. As practices begin to reopen, it’s important to do so safely and strategically. From sanitizing and social distancing protocols, to marketing and messaging tools, learn what you can do to bring your patients back quickly and efficiently.

Reboot your Practice: Getting Patients Back in the Chair
Approved for 1 credit hour with ABO, NCLE, CPC, COPE, NACOR and COO
Length: 60 Minutes

As the country recovers from COVID-19, it’s important to plan for the future. Learn how to leverage various patient communication platforms and marketing strategies to help reboot your practice and promote the safe return of patients to your practice.

Social Media 101: Setting Up for Success
Approved for 1 credit hour with ABO, NCLE, CPC, COPE, NACOR and COO
Length: 60 Minutes
Discover ways to enhance your practice’s online reputation and digital footprint. Learn how to get started on social media, the basic features and functions of each social network recommended for your practice, and how to use hashtags. Training also includes instruction for developing a social media strategy plan and the post content necessary to increase engagement, resulting in existing patient retention and increase in revenue per patient.

Increase Patient Loyalty and Overcome Purchasing Hesitation
Approved for: 2 ABO Credits, 2 NCLE Credits, 2 COPE-PM Credits, & 2 CPC Paraoptometric Credit
Length: 120 Minutes
Patients have more choices for purchasing than ever before. It costs five times more to attract a new patient, than to keep an existing one, yet only 18% of practices focus on existing patient retention. For this reason, eye care providers need to focus on patient retention and overcoming purchasing hesitation to be successful. This course teaches your team how to listen and identify the most common patient purchasing objections, the skills necessary to overcome their purchasing fears, and strategies to retain and build loyal relationships with patients. Learn in-office patient experience strategies, as well as techniques to increase your average selling price (ASP) and the effectiveness of your practice’s marketing. Ideal for owners, managers, opticians, and marketing professionals.

Increase Profit Seeing the Same Number of Patients
Approved for: 1 ABO Credit, 1 NCLE Credit & 1 COPE-PM Credit, 1 CPC Paraoptometric Credit
Length: 60 Minutes
It costs five times more to attract a new patient than to keep an existing one. Unfortunately, only 44 percent of practices have focused on new patient acquisition versus the 18% that focus on existing patient retention. This course illustrates how the most important marketing focus for any successful practice is to understand how retaining and building loyal relationships with patients is essential to the success of any practice. Learn in-office patient experience strategies, as well as sales training designed to increase your average selling price (ASP) and the effectiveness of your business’s marketing. Ideal for owners, managers, opticians, and marketing professionals.

Identifying & Overcoming Patient Objections
Approved for: 1 ABO Credit, 1 NCLE Credit & 1 COPE-PM Credit, 1 CPC Paraoptometric Credit
Length: 60 Minutes
Patients have more options from which to purchase eyewear than ever before. When they decide not to purchase eyewear from you, it’s important to understand the real reason why they didn’t purchase. Is it price? Selection? Are they going to buy online instead? This course teaches your team how to listen and identify the most common patient objections to purchasing eyewear, how to set your office up for success, and the skills necessary to overcome their purchasing fears. Great for owners, managers, and staff of all experience levels.

How to Get the Most Out of Your Marketing
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 CPC Paraoptometric Credit & 1 COPE-PM Credit
Length: 60 Minutes
Owners and managers now have more choices than ever to market their businesses. From social media and online advertising with Google AdWords, Facebook, and Yelp, to community events and local publications, how can you be sure your marketing message is reaching the right people? When a patient is in the practice, is your staff properly trained on how to talk about specific promotions or events. This course highlights the fundamentals of effective marketing and provides industry-specific ideas and tools you can use to get the most out of your marketing.

Stop Selling and Help Your Patients Buy
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 CPC Paraoptometric Credit & 1 COPE-PM Credit
Length: 60 Minutes
Patients don’t like to be sold, but they love to buy! The motivation behind why patients buy eyewear and contact lenses is important to understand in order to recommend the best vision solutions without being “salesy.” Why should they purchase from you versus going online to a possible cheaper alternative? This course provides insight into why people buy but also illustrates their purchasing fears that hold them back from premium eyewear lens options. The discussion will also include recommendation strategies designed to overcome patient purchasing fears and how to increase word-of-mouth testimonials about your practice.

Warranties & Remakes: Are They Damaging Your Practice?
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Often times, if an optical professional is not comfortable presenting the features and benefits of premium lens options, they resort to selling the patient on the warranty of the lens product. In many cases, selling the “warranty” may actually damage the practice as it has shown to prevent the patient from returning to that ECP until their lens warranty has expired. This course is designed to empower opticians with the knowledge necessary to reflect on their own office warranty and remake policies in an effort to create practice growth.

Sell Something More Profitable Than Low Price: Positioning Your Practice
Approved for: 1 ABO Credit, 1 NCLE Credit,1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
A private practice without a marketing plan or unique selling position is in a commodity-like business, where the only basis for choice is price. The result is a default strategy of becoming the “low-cost provider.” This course is designed to assist eye care professionals in determining their Unique Selling Position and provide examples of how to effectively differentiate themselves from their competition.

Secrets to Generating New Patients Online
Approved for:1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Live Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Websites that generate new patients require more than putting up a few pages of text and pictures and hoping people visit. Knowing what your website should include and how to interact online with your patients and prospective patients is critical to your practice’s growth. This course will provide an introduction to website features designed to enhance communication with existing patients and generate new ones.

Top 10 Marketing Mistakes to Avoid
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Many eye care professionals commonly ask the question, “What do I need to do to increase my number of new patients?” Unfortunately, this question is often tied to common marketing mistakes many of the same practices are making. This course is designed to illustrate the top ten most costly marketing mistakes and provide insight on how to avoid them.

Secrets to Effective Optical Marketing
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
More than 90% of local business owners are disappointed with the results they get from their marketing. Yet close to the same amount of business owners do the same thing over and over and expect a different result. This course is designed to convert marketing skeptics into believers by teaching them easy-to-implement marketing secrets that will provide optical professionals with a competitive edge.

Increasing Capture Rate, One Patient at a Time
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Whether you’re considering the addition of an optical dispensary, or seeking to improve one that is already in operation this course is essential. Learn strategies design to help integrate the medical eye examination and the optical dispensary into one seamless business rather than two operating as separate entities. This course provides guidance on creating a team environment where the staff’s ultimate goal is patient care excellence. Don’t miss this opportunity to learn how each member of your staff can contribute to enhance the overall patient experience and your practice’s growth.

Combating Online Eyeglass Sales
Approved for 1 credit hour with ABO, NCLE, CPC, COPE Live or Internet Courses, NACOR and COO
Length: 60 Minutes
Competing with online retailers is becoming a challenge for many eye care professionals. This presentation provides first-hand insight into the online patient purchasing process and pricing available from top online retailers. Learn about the four pillars of marketing, how to implement important messaging throughout the patient journey, and tips for how to differentiate yourself from the competition to prevent patients from walking out the door with their Rx.

The Future of Social Media: What’s Now & What’s New
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
You’ve heard of Facebook, Instagram, and Twitter, but how about Latergramme, LinkedIn, and Periscope? Using social media is a daily habit for many individuals regardless of age, and the benefits go far beyond its “friend-making” and “tweet-worthy” features. Bring your smart phone, tablet, or laptop for hands-on, indispensable tips for using various social media networks to connect with and influence patients, as well as increase revenues. Great for marketing managers, practice owners and anyone engaged in social media efforts.

Secrets to Leading & Implementing Change
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Whether you’re introducing a new product or updating processes in your office, introducing and implementing change is an uphill battle. No matter how necessary the change or how seemingly evident the need, change demands continuous hard work and a different way of thinking about processes and company culture. Leaders must find ways to help their team see the need for change and then inspire them to move toward it with confidence and urgency. This course is designed to help eye care professionals understand specific strategies to overcome the difficulties involved with implementing change in their practices.

Responding to Online Patient Reviews
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Learn how great practices respond to the good, the bad and the funny reviews on their Yelp, Facebook, and other social media pages. Sometimes the best way to learn is by hearing from your peers. This course will highlight several great review responses from business owners across the country both in optical, and outside our industry. We’ll show you how to tackle negative reviews, promote more positive reviews, and provide strategy on how to drive more patients online to leave reviews. This course is ideal for a novice all the way to an expert at social media.

Creating Remarkable Patient Experiences
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
While most practices talk about the importance of taking care of their patients and their focus on customer service, very few REALLY create and deliver remarkable patient experiences. A remarkable experience is so different that anything else a patient has encountered that it makes them want to tell their friends and or family about it. Word-of-mouth referrals are the most powerful form of advertising. This course will step through each touch point of a patient’s visit with your practice, and provide strategies and tactics to transform each touch point into something remarkable. You’ll learn how taking a fresh look at those you have the privilege to serve can change everything.

Strategies for Marketing in a Digital World
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE-PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Marketing is fundamentally changing. Never before has it been so important to evaluate the money you’re spending on advertising and measure the results you’re achieving. While in-office brochures and printed PDFs are important, if you are relying only on these tactics, you’re missing out on the excellent opportunities the digital world has presented for connecting with and educating your patients. From email marketing and texting, to social media, websites and a marketing plan, now is the time for eye care professionals to rethink, experiment and innovate the way they market their practices. This course is designed to provide you with proven strategies and tools to help you achieve your practice growth goals.

Using Creativity To Differentiate Yourself From “Me Too” Practices
Approved for: 1 or 2 ABO Credit(s), 1 or 2 NCLE Credit(s), 1 or 2 COPE-PM Credit(s), or 1 or 2 CPC Paraoptometric Credit(s)
Length: 60 Minutes or 120 Minutes
Differentiating your practice is all about creativity. Will you sit back and rely on your past success, or are you willing to take a hard look at your practice and find creative ways to differentiate yourself from your competition? This course provides proof that creativity produces growth. It dissects each point of patient interaction with the staff, and illustrates how practices can differentiate from their competition and other “me too” practices to create truly remarkable patient experiences. Great for owners, managers, and your entire staff to attend.