Social Engagement Growth

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ECENBARGER EYE CARE

THE CHALLENGE

Ecenbarger Eye Care is a family-owned optometric practice offering comprehensive medical eyecare, speciality contact lens fitting, and complete optical services. Like many business owners, Drs. Scott and Staci knew a strong social media presence was important to building community awareness and staying connected with patients. However, their team lacked the time and expertise to use the tool most effectively.

THE SOLUTION

With the goals of driving awareness through publishing and building an engaged online community, we designed a custom strategy plan for their Facebook and Instagram social media platforms. This included the copywriting and graphic design of posts, as well as collaborating with their team to communicate their unique personality and brand. After the first 90-days of implementation, Ecenbarger Eye Care experienced record-setting social media results over the previous period.

TOOLS USED

  • Social Media Strategy
  • Graphic Design
  • Post Content Development & Implementation
  • Digital Ads & Boosted Posts

“Having Innereactive take-point on all our social media messaging was a no-brainer. Any hesitancy comes from the fact that you think you can do it yourself. You likely can’t and you probably won’t…At least not well. The quality of our content is off the charts and the messaging is consistent and timely. Our office culture is fun and friendly and they allow us to portray that while remaining professional. All with relatively little time commitment from me and my staff!”

Dr. Scott Ecenbarger, Co-owner & Optometrist

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