ZEISS VISION CARE
THE CHALLENGE
Zeiss Vision Care is one of the world’s leading manufacturers of diagnostic equipment and precision optics for eyeglass lenses and the eye care industry. When new products launch, Zeiss struggles with getting deep-dive training materials into the hands of eye care professionals which is required to help doctors feel comfortable prescribing their lenses to patients.
THE SOLUTION
To overcome this challenge, Zeiss hired innereactive to develop two new CE approved training presentations to be used on a national CE Tour. From early 2018 to the end of 2019, Innereactive planned an event for Zeiss in each of the 50 states. Innereactive’s event team performed event marketing, chose every venue, coordinated A/V and menus, handled attendee RSVPs, coordinated professional speakers, processed and distributed CE credits, and more.
In 2020, Innereactive helped Zeiss pivot from in-person to virtual training events. Both the live and virtual events were a huge hit in creating a buzz around Zeiss products and services.
TOOLS USED
- Live & Virtual Event Planning
- Event Management
- CE Credit Fulfillment
- Onsite CE Proctor
- Curriculum/New Course Development
- Professional Speakers (Samantha Toth, ABOC)