Successful Event Planning

Home » Portfolio » Successful Event Planning



Zeiss Vision Care is one of the world’s leading manufacturers of diagnostic equipment and precision optics for eyeglass lenses and the eye care industry. When new products launch, Zeiss struggles with getting deep-dive training materials into the hands of eye care professionals which is required to help doctors feel comfortable prescribing their lenses to patients.


To overcome this challenge, Zeiss hired innereactive to develop two new CE approved training presentations to be used on a national CE Tour. From early 2018 to the end of 2019, Innereactive planned an event for Zeiss in each of the 50 states. Innereactive’s event team performed event marketing, chose every venue, coordinated A/V and menus, handled attendee RSVPs, coordinated professional speakers, processed and distributed CE credits, and more.

In 2020, Innereactive helped Zeiss pivot from in-person to virtual training events. Both the live and virtual events were a huge hit in creating a buzz around Zeiss products and services.


  • Live & Virtual Event Planning
  • Event Management
  • CE Credit Fulfillment
  • Onsite CE Proctor
  • Curriculum/New Course Development
  • Professional Speakers (Samantha Toth, ABOC)

“Very enthusiastic and genuine. Great advice for customer service and being a leader.”

Jessica Jackson, OD, Superior Eye Health
Marquette, MI

“I feel Samantha has a unique perspective, seeing practice issues from differing experiences. This is a valuable asset to practices looking to improve their in-office experiences and internal operations.”

Rick Peterson, OD, Absolute Vision Care
Chicago, IL

“Her passion/enthusiasm are appreciated and contagious.”

Denice Kelly, OD, Northwest Optometric Associates
Chicago, IL

“Samantha was not only knowledgeable, but she was passionate about what she spoke about. She was understanding in being relatable. She spoke with compassion!”

Agnes Hui, Agnes Vision of Wellesley
Providence, RI

“Samantha was extremely passionate about her work, but also understood the importance of the points she was making and how they should not be something that can be implemented overnight. I appreciated her use of case studies to show these ideas can happen.”

Allyson Tebon, BayCare Clinic Eye Specialists
Green Bay, WI

“Great ideas and passionate about what she is speaking on. High energy!”

Sandy Sieloff, ABO, Oneida Eyecare
Green Bay, WI



Get Started