Your business has a unique story to tell. Large or small. New or generational. Every business has a history to share. And more than ever, people are interested in hearing it. Writing your company history is an effective way to share insight with your potential and existing customers and employees.
Understand the Importance of Your History
In a world of endless options, it can be challenging to stand out to consumers. Especially as a small or new business, it can be difficult to keep up with larger competitors. The good news is you can use your company history as a tool to complete.
Connect With Your Customers
Consumers are interested in purchasing from businesses that align with their beliefs and values. Sharing your company history is a great way to connect with your audience and engage them to become brand loyalists. For example, share in your history if you built your brand on being inclusive, woman-owned, or sustainable.
Strengthen Your Brand
Your company history is a valuable part of your brand. Sharing the right details of your story strengthens your brand messaging. Psst! Don’t forget to share your history in your brand guidelines.
Showcase Your Expertise
Help your customers understand your journey! Even if you are a new business, you have expertise in the field of business you are opening. You can use your company history to share that expertise.
What Parts of Your Company History to Share
Don’t overshare and overwhelm the reader. Be strategic about the milestones you share and lean on your core values to determine what makes sense to share. A good company history will consider these aspects:
- Why your company was established.
- Values the company was founded on.
- An overview or quote from the company president or founder.
- Challenges the company has overcome.
- Key events in the company’s existence (growth milestones or awards won).
Now, determine where to post your company history. The company history could be lengthier for some platforms, such as your website. You may have a character limit on others, like social media platforms or as part of a press release. Try to craft a story that matches the needs of each platform and its audience.
How to Share Your History
Keep your audience and platform in mind. Businesses often have many versions of their company history. However, all company histories should contain a similar story and messaging. When writing your company history, keep these platforms in mind:
- Employee Handbook
- Social Media Platforms
- Annual Reports
- Press Releases
For some platforms, such as your website, the company history could be lengthier. On others, like social media platforms or as part of a press release, you may have a character limit. It is important to determine where your company history will be shared, and craft a story that matches the needs of the platform and the audience that will view that platform.
Writing your own history will always be easier for you than it will be for an agency, no matter how good that agency is. However, we make an effort to truly become an extension of our customer’s businesses, getting to know the ins and outs of what makes them tick. This allows us to apply our marketing expertise when writing or proofing company messaging. If you need assistance telling your story, one of our experts is excited to help!
Heather is the VP of Operations at Innereactive and we are lucky to have her. She has over five years of experience running an HR department and enjoys helping businesses like yours find solutions to their HR needs.