A social media agency will never know your company as well as you do, but that doesn’t mean working with an agency isn’t the right decision. At Innereactive, we aim to become an extension of your business so the content we create captures your brand and your employees.
Getting to Know You
To successfully create a social media strategy for your company, an agency should first review your brand guidelines and get to know your employees. If your company does not have brand guidelines outlined, here are some ideas your agency might ask to help guide your social media strategy.
- Does your brand have a defined color scheme?
- What imagery preferences do you have?
- Can you share your company culture, vision, and mission statements?
- What goals do you have for your social media presence?
Seasonal Campaigns
One of the easiest places to build strategy and social media content is through seasonal campaigns or promotions. Understanding what promotions you have planned allows an agency to support your initiatives through social media posts strategically. Drawing attention to the products and services you are trying to promote across your platforms will lead to higher sales.
The People
Most important is understanding the people that keep your company running, your employees! People connect with companies because they like the service or product provided. However, if you only post about your services or products, you miss an opportunity to create a deeper sense of loyalty by creating human connections.
Determining What to Share
The right balance of content is a unique equation for each company. Generally, we encourage companies to focus on brand, promotional, educational, and shared content. A real estate agent might have a higher percentage of promotion content because each house listing they promote is considered promotional. However, a healthcare provider will more likely focus on educational content. Always include as many custom photos as possible, regardless of your industry, and avoid using stock photos.
Educational Content
Education content is the supporting content about your products or industry. Use this content to help consumers make an informed decision about their purchases.
Promotional Content
Promotional content ensures your customers know the benefits of being a customer. This content can include information on seasonal sales, reward programs, and soft-sell campaigns.
Brand Content
Brand content focuses on your company/employees and allows an opportunity to show your personality as well as how your company values align with your consumer’s values. More than ever before, consumers are interested in purchasing from a company with aligning values. We encourage all companies to be authentic about their values. Promoting unauthentic values results in greenwashing, pinkwashing, or rainbow-washing claims.
Shared Content
Tap into the Law of Reciprocity and demonstrate your commitment to and interest in your community or larger society. Look at the organizations you belong to and see if you can cross-promote an upcoming event or fundraiser.
Ready to start a beneficial relationship with Innereactive? Fill out the form below and talk with us about your social media goals and strategy, we’d love to help!