The Power of Formatting: How Formatting Text Boosts SEO

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It’s no secret that search engine optimization (SEO) remains a crucial aspect of a business’s online presence. While keywords and backlinks are commonly emphasized in SEO strategies, the importance of text formatting for SEO often goes unmentioned.

Readability Matters

One of the key elements that search engines consider when ranking a webpage is readability. Proper text formatting improves the overall readability of your content, making it more appealing to both users and search engines. When visitors find your content easy to read, they are more likely to spend more time on your site, reducing bounce rates and sending positive signals to search engines. Some areas to review when assessing your content readability are:

  • Keep the length of sentences below 20 words.
  • Keep paragraphs around or under 200 words.
  • Reduce the number of complex words you use in your content.
  • Reduce your usage of passive voice.
  • Distribute your subheads evenly throughout your page.

Mobile-Friendly Formatting to Improve SEO

With the ever-increasing use of mobile devices for internet browsing, ensuring that your content is mobile-friendly is crucial for SEO and user experience. Responsive text formatting ensures your content displays well on various devices, contributing to a positive user experience. Keep in mind that some research supports the opinion that if your website isn’t mobile-friendly, mobile users will click back off in search of a mobile-friendly alternative.

Headings and Subheadings

Organizing your content with clear headings and subheadings helps users navigate your page and assists search engines in understanding the structure of your content. Strategically incorporating relevant keywords into headings and subheadings can positively impact SEO. Search engines often give more weight to words within headings, so including targeted keywords can improve your content’s visibility in search results. Headings provide context and hierarchy, making it easier for search engine algorithms to index and rank your content accurately. (Hint: you notice all of our blogs always have headings!)

Lists Formatting for SEO

Breaking down information into bullet points or numbered lists makes your content more scannable for users and helps search engines recognize and prioritize key information. This formatting technique enhances the user experience and can contribute to featured snippets in search results.

Meta Tags and Descriptions

While not directly within the body of your content, proper formatting of meta tags and descriptions is essential for SEO. Well-optimized meta tags, including title tags and meta descriptions, provide concise and relevant information about your content to users and search engines.

Every detail counts when it comes to SEO. Formatting your content with SEO in mind can significantly enhance your content’s readability, user experience, and overall SEO performance. As our team builds websites, we pay attention to headings, lists, and mobile-friendly formatting to ensure your content attracts users and ranks well in search engine results. Ready for a new website that does more for your business? We can help!


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Heather Morrison

Heather is the VP of Operations at Innereactive and we are lucky to have her. She has over five years of experience running an HR department and enjoys helping businesses like yours find solutions to their HR needs.



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