The Importance of a Custom Website

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A strong online presence is crucial for businesses to thrive. When building a website, businesses have a choice: opt for a turn-key solution or invest in a custom website tailored to their unique needs. While turn-key website solutions offer convenience, the impact a custom website can have on your business cannot be overstated. A website serves as the virtual storefront, making the first impression on potential customers.

Show Off Your Unique Brand

One of the primary advantages of a website custom-designed and developed for your business is the ability to showcase your unique brand identity and personality. Turn-key website solutions often come with generic templates lacking the distinctive features that make a brand memorable. A custom website allows your business to stand out in a crowded digital landscape by incorporating unique design elements, color schemes, and layouts that align with your brand identity.

Custom Website Functionality

Every business has specific requirements and functionalities unique to its operations. A custom-designed website allows you to integrate tailor-made features catering to these specific needs. Whether it’s an e-commerce platform, an appointment booking system, or a customer portal, a custom website can streamline processes and enhance user experience, improving customer satisfaction.

The team at Innereactive strives to find opportunities for automation and custom functionality whenever we build and design a website. Here are some of our favorite custom website additions!

    • Website Reporting: Every website hosted by Innereactive has monthly reporting via Google Analytics and Google Search Console to show key website metrics specific to your business.

    • Real-Time Google Sheet Submissions: When collecting event registration or survey responses, our team can automatically add any fields directly to a Google Sheet so you can view submissions in real time without logging into your website.

    • Live Google Reviews: Stop manually updating your website testimonials and reviews. Innereactive can setup your site to automatically pull 5-star reviews from Google, Facebook, and more directly to your website!

Enhanced Performance and Speed

Websites should be optimized for speed and performance, ensuring faster load times and a smoother browsing experience. This is especially critical for mobile users, as slow-loading websites can lead to high bounce rates.

Search Engine Optimization (SEO) on A Custom Website

Search engines play a vital role in driving traffic to websites. Websites with custom content offer the advantage of being built with SEO best practices in mind. This includes optimizing meta tags, headings, and content structure to improve search engine rankings. While some turn-key solutions offer basic SEO features, a customized website allows for more comprehensive and tailored optimization strategies.

Ownership and Control

When you work with Innereactive to build your website, we provide you complete control over your site once it’s live! In contrast, many turn-key solutions come with limitations on customization, and businesses may be subject to the terms and conditions set by the platform provider. Having complete control over the website allows for greater security, data privacy, and the ability to implement changes without relying on third-party approvals.

While turn-key solutions may offer a quick and convenient way to establish an online presence, the importance of a unique website for your business cannot be overstated. A custom website provides businesses with the tools needed to differentiate themselves and deliver a superior online experience to their consumers.

If you are ready to take your online presence to the next level, schedule a call with me (Heather), and we can review your specific needs! 


Interested in working with Innereactive on an upcoming project? Complete the form below and a member of our team will reach out shortly to set up a meeting.

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Heather Morrison

Heather is the VP of Operations at Innereactive and we are lucky to have her. She has over five years of experience running an HR department and enjoys helping businesses like yours find solutions to their HR needs.



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